Banner Health announced its newest television advertising campaign, “Our House,” took home five respected awards at the 40th Annual Telly Awards. The television spot featured Banner Health employees as cast members and is composed of a series of vignettes set to the song “Our House,” written by British singer-songwriter Graham Nash and originally recorded by Crosby, Stills, Nash & Young.
The concept of the “Our House” commercial stemmed directly from Banner’s current “Exhale” creative branding campaign. The marketing and creative internal team at Banner did thorough research to find an impactful creative concept where patients would be able to resonate and identify with the tagline of “Exhale.”
The commercial spot featured team members both in front of and behind the cameras, including location scouting and setup, serving as subject-matter experts and starring roles in the commercial.
“This recognition by the creative community is a testament of dedication on behalf all of our team members,” said Alexandra Morehouse, chief marketing officer for Banner Health. “These awards are not only about building brand awareness but also speak to the power of making meaningful connections with our customers that drive results.”
Receiving over 12,000 entries from all 50 states and five continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Vimeo, Hearst Digital Media, BuzzFeed and A&E Networks.
Banner Health’s television commercial spot, “Our House” received a total of five Telly awards in the following categories:
• GOLD: Campaign – Business-to-Consumer
• GOLD: Craft Videography / Cinematography
• SILVER: Craft Use of Music
• SILVER: Craft Lighting
• BRONZE: Campaign – Branding
Founded in 1979, the Telly Awards honors video and television made for all screens and is judged by The Telly Award Judging Council; a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology.