Excellence Headquarters, the management company for The CORE Institute, announced the promotion of Allison Vasconcellos to Vice President of Marketing, Branding and Communications.

“Allison’s talent and leadership contributions to The CORE Institute are best exemplified by the fact that she’s earned multiple promotions since 2007, culminating in her new title as Vice President,” said Dr. David J. Jacofsky, Chairman and CEO of Excellence Headquarters. “Allison is accomplished in developing and executing strategies that increase market share and ROI with a strong ability to deliver effective presentations, conveying complex material and information with clarity and enthusiasm.”

“I am very proud to be part of an organization that continues to transform the delivery of healthcare across the country. In nine years, The CORE Institute has grown from only three physicians to over 150 providers and nearly 700 employees in multiple locations across Arizona and Michigan,” said Allison Vasconcellos, Vice President of Marketing Branding and Communications for The CORE Institute. “It’s exciting to work for a company that encourages and assists employees with career growth and rewarding hard work and commitment to achieving results. Ongoing commitment to staff development is one of the many reasons The CORE Institute has been voted one of the Best Places to Work in the Valley by Phoenix Business Journal three years and running.”

Vasconcellos joined The CORE Institute in 2007. She brings her extensive marketing experience that includes marketing and advertising strategy with significant experience in patient acquisition, market share growth, web and online advertising development tactics and launching of coordinated initiatives with the use of outdoor, direct mail, print, web, TV and radio, as well as corporate affiliate marketing and promotional partnerships.

In 2013, Vasconcellos was named a Finalist for Marketer of the Year by the Phoenix Business Journal and Business Marketing Association of Phoenix in the Large Size Business category for marketing excellence. She has earned some of the highest awards available within The CORE Institute, including the Chairman’s and Firefly Awards.

An Arizona native, Vasconcellos received her undergraduate degree from Arizona State University and MBA from Grand Canyon University. She is a member of the American Marketing Association (AMA) and Society for Healthcare Strategy and Market Development (SHSMD).