The Valley’s top advertising and creative professionals were announced on Friday night via livestream as AAF Phoenix celebrated the winners of the 2020 ADDY Awards — the local American Advertising Awards. It was a remarkable night, following the last-minute cancellation of the in-person event due to health precautions.
“Cancelling public attendance at our sold-out awards show was heartbreaking. However, the way our advertising and creative community supported the club by participating in the livestream event was incredible,” says Amy Packard Berry, President, AAF Phoenix. “As of yesterday morning, more than 450 people have viewed the event, including the archive views. This is nearly as many people as we planned to have onsite for the gala.”
There was much to celebrate, despite the last-minute event change. The local nonprofit Chicanos Por La Causa took home the competition’s Best of Show Award. University of Phoenix was also honored with Copywriting of the Year, and AIGA Phoenix, another local nonprofit organization, awarded Art Direction of the Year.
It was a record-breaking year even before the planned event, with more than 700 entries submitted from 77 entities, including local advertising agencies, educational institutions, non-profits, corporations and more. More than 73 ADDYs won were Gold award designations, which will automatically move them to the American Advertising Federation’s regional competition.
A full list of the 51 winners includes:
180 Degrees Design + Build
AE Media, Inc.
AIGA Arizona
ANDERSON Advertising
ASU Enterprise Marketing Hub
BIG YAM, The Parsons Agency
Bob Case Illustration
Chicanos Por La Causa
Commit Agency
Copper Post
Cultivator Content Labs LLC
DigitalWire360
EME Design Studio
FabCom
FACTOR1
Fiesta Bowl
Fisher
Girl Scouts Arizona Cactus-Pine Council
Grand Canyon Education
HAPI
Highnoon
Ideas Collide
Ivio Agency
James Patrick Photography
Knoodle Advertising
LaneTerralever
Lavidge
Le Debut Animaton
Matter Films
Monomyth Studio
Moses Inc
Mya Kai Creative
Off Madison Ave
OH Partners
Outfront Media
Polar Desert Studios
ps:studios
R&R Partners
Red Knight Media
Reelbros Media
Resort & Spa
ReThinc Advertising
RIESTER
Small Giants
Splinter Creative
SRP
The James Agency
True Story Films
University of Phoenix
Von Design Company
Zion & Zion
Another 23 entries were submitted to the student ad competition, which is run adjacent to the American Advertising Awards. Eight total winning entries included students from ASU, Grand Canyon University, and Huntington University.
Individual awards for Advertising Professional of the Year, Creative Director of the Year, Young Person of the Year and Woman of the Year will be handed out at a forthcoming event, following the end of health restrictions.