Route planning is a crucial part of any sales organization. Sales managers, sales reps, and even door-to-door salespeople need to know where they are going next. However, it can be difficult to map out the best route if you’re driving every day or week. Route planning software helps make route planning easier. It automates the process with customized distance calculations for your vehicle type, travel time estimates, fuel costs, delivery costs, and more. It’s not just for salespeople though. You can use these software tools for any number of reasons. For example, they can help you plan home visits as well as deliveries to new customers on unfamiliar streets. Here are some of the benefits of using sales route planning software to automate your sales route planning.

The Importance of Route Planning

When you are the sales manager or the supervisor for an entire sales team, you are likely aware of the importance of route planning. You should have a good idea of where your team is and can even probably have an idea about the routes your team members take on a daily basis. However, even when you are the head of a sales team, you need to understand the importance of route planning for your organization. You can no longer assume that you can improvise the best route to take every day and expect things to go smoothly.

A sales route planner provides the information that you need to make your route planning process efficient and effective. It does so in a number of ways. It calculates the best route for you based on the type of vehicle you drive, the type of customer you are meeting, as well as other factors such as traffic and weather conditions.

Who Can Benefit from Route Planning Software?

Route planning software is best-suited to salespeople or others who travel on a regular basis. When using routing software to plan your route, you can be safe in the knowledge that it’s optimized for your own personal vehicle. This makes it easier to track your routes, monitor fuel, and other costs, and keep track of your mileage. If your route gets changed or you need to travel to a new location, it’s not as much of a headache. Route planning software also takes the guesswork out of travel. The software can create a path that will take you the fastest and cheapest way to get where you want to go.

How Route Planning Software Can Make You More Productive

You might think that you have time to work on other tasks while also running a sales operation, but the truth is you do not. Route planning software takes the guesswork out of your planning. It can make it easy to plan routes from one place to another. You can plan them at a specific time and even set different start and end times. This helps make your schedule more flexible and also makes the job of managing your sales team much easier.


Used properly, sales routing software can save you a lot of time and hassle on your sales calls and stops. With sales route planning software you don’t have to manually figure out who is going where at what time. Route planning can save you time and money by making sure that your salespeople get to where they need to be on time. It can also simplify your day-to-day operations, by helping you route your calls and schedule them more efficiently.