Mack Media Relations, the award-winning boutique public relations firm known for elevating hospitality, lifestyle, wellness and nonprofit brands, today announced its rebrand as The Mack Agency. The new name and identity coincide with the company’s 10th anniversary and reflect its evolution from a traditional public relations firm into a strategic visibility agency.
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Over the past decade, The Mack Agency has built its reputation through earned media, influencer and brand partnerships, experiential campaigns and strategic brand positioning. Its new identity captures the full scope of that work and the agency’s role as a long-term partner helping brands become seen, known and remembered.
“When I founded Mack Media Relations 10 years ago, I never imagined how much the agency and the way brands build visibility would evolve,” says Robyn Patterson, founder and president of The Mack Agency. “Public relations will always be at the heart of what we do, but our work today reaches far beyond traditional media relations. The Mack Agency better reflects who we have become, the expertise of our team and where we are headed in our next decade.”
Earlier this year, the agency launched Pitch & Tell, an original podcast hosted by Patterson, with a surprise reveal at its 10-year anniversary celebration. The show draws on the agency’s decade of storytelling and media relations experience to offer listeners an inside look at the art of pitching, public relations strategy and what it takes to build a memorable brand. Episodes feature candid conversations with business owners, community leaders and industry insiders. Season one is complete, and season two arrives later this fall.
Throughout its first decade, the agency has represented some of Arizona’s most recognized brands and organizations. It has also received recognition through Arizona State University’s Sun Devil 100 program and has been featured in publications including PHOENIX magazine, Arizona Foothills Magazine and Arizona Business Magazine.
The Mack Agency will continue to operate from Scottsdale, serving clients throughout Arizona and beyond under its new name and expanded positioning. For more information, visit mackagency.com.
About The Mack Agency
The Mack Agency, formerly Mack Media Relations, is a boutique visibility firm based in Scottsdale, Arizona. Founded by Robyn Patterson, the agency specializes in earned media relations, influencer and brand partnerships, experiential campaigns and brand strategy for hospitality, lifestyle, wellness and nonprofit clients. Learn more at mackagency.com.
