The spotlight is on Arizona for the next few weeks with Waste Management Open, The Big Game, followed by Spring Training, and our sunny state is going to see a flood of tourists and locals alike hit the streets and venues across Arizona cities to experience these one-of-a-kind attractions. With tourism comes dollars, and these tourists come into town ready to spend! If you are a local business, this is a great time to see an increase in revenue and invite these guests into your establishments. Not sure how? Here are a few marketing tips to help you elevate your brand during this busy season:

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1. Create unique promotions. Develop fun and creative ways to drive these consumers into your store. “Show us your Waste Management Ticket and receive a free appetizer” or rock your favorite team on a shirt or jersey and get a free drink! Easy ways to tie your business to the event to keep you top of mind.

2. Find your Audience Online. Thanks to geotargeting and social tags, create some fun and creative ads to target your audience around these sports venues and high traffic locations. Create attention-grabbing headers in your ads such as “Attention Golf Fans!” or “Spring Training Specials!”

3. Get Social. Spend some time on your Instagram page and seek out consumers that are in the area, tagging photos, and comment or slide into their DM’s to let them know about your business, and any specials you have going on. Social Media has become the new Google when it comes to finding new restaurants and hot spots.

These big happenings can become big dollars for businesses, but plan ahead, spend some time and money investing in your marketing campaign, and don’t forget to have fun, and be creative!!

Author: Ashley Richards is a dynamic and versatile marketing executive with 15 years of experience executing digital strategies to totally transform businesses. For more information on Ashley and E Squared Marketing, visit