Anderson Advertising expands client roster

Business News | 18 Jun |

An influx of new clients has ANDERSON Advertising & Public Relations in growth mode. Since becoming local agency partner to Arizona-based Verra Mobility and Cannafyl, as well as IMG Entertainment’s T. Rex Unearthed: Discovering Victoria, ANDERSON has beefed up its staff and launched into new creative, campaign and website development projects. 

The new accounts are coming on the heels of a big awards season for the company, which boasted 12 ADDY awards for clients like Harkins Theatres and the Arizona Craft Brewers Guild. 

“This has been an exciting few months for us,” says Ted Anderson, President and Founder of ANDERSON. “We are proud of the investments we’ve made in our team and capabilities, particularly from a creative, marketing science and data analysis perspective, and are looking forward to helping these incredible clients succeed.” 

Verra Mobility, a publicly-traded, global leader in smart mobility, hired ANDERSON as its local agency partner. 

The Arizona-based smart transportation company provides technology solutions to make mobility safer and easier for citizens across the globe. Specifically, Verra Mobility enables smarter roadways by providing integrated technology to manage tolls, violations and vehicle registrations for rental car companies, fleet management companies and large fleet operators. They also partner with cities, municipalities and school districts through the installation of leading red-light, speed, school bus stop arm, and bus lane camera technology that positively impacts driver behavior and enhances road safety 

T. rex Unearthed: Discovering Victoria is a family-friendly traveling exhibit launching in 20 markets over the next five years. ANDERSON has been tapped to create the visual brand of the exhibit and will be developing a comprehensive, strategic brand campaign with integrated marketing elements to represent and showcase the exhibit throughout its entire lifecycle both nationally and globally.

Cannafyl, an Arizona-based CBD company, has hired ANDERSON to develop its product brand, packaging, and marketing strategy. The company will be selling its products nationally through its website, and locally through retail presence and wholesale partnerships.

The agency also recently supported Huss Brewing Co. with the local brewery’s first-ever light craft beer launch. With its release, Huss joins the craft movement in taking on ‘Big Beer’, competing for shelf space and appealing to a larger pool of drinkers looking for craft-quality light beer, and needed a strong creative campaign to support the launch. 

“Huss was looking for a strategic marketing campaign that would support this bold product that’s unique in Arizona,” says Aaron Castiglione, Creative Director for ANDERSON. “We leveraged user research and data to develop an approach that would most effectively position this new brew in the local market. The resulting campaign can be seen on billboards around the Valley this month.” 

For more information about ANDERSON Advertising + Public Relations, please visit www.anderson-adv.com, or call 480.945.2229.

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