Dircks Moving rebrands itself
One of Arizona’s most respected commercial and residential moving businesses, Dircks, announced that it has rebranded its company name and logo from Dircks Moving Services to Dircks Moving & Logistics. The move comes on the heels of one of Dircks’ most successful years in 2012–a year that saw a bolstered corporate commercial business segment for Dircks and a reinvigorated residential moving market.
Amidst a number of years when residential moves were slowing in Arizona, the Dircks organization recognized an opportunity to reexamine its business model and look for new growth areas. The result is that Dircks found it could strengthen its corporate and commercial operations with Valley businesses such as Arizona State University, Cigna and First Solar, as well as business accounts outside of Arizona.
Dircks invested in its own infrastructure by dedicating a team to corporate and commercial services whose sole purpose is to streamline every aspect of a business move while increasing overall quality and customer satisfaction. In the process, Dircks saw that it was not only moving a business from one place to another–or simply from one floor to another–it was providing full-scale logistics services.
“When we looked back recently at all of the events that have led up to the end of 2012,, we realized that the name ‘Dircks Moving Services’ wasn’t a perfect reflection of who we currently are,” said Executive Vice President, Rick Dircks. “We had grown, we had moved forward. We have always adhered to the highest standards of quality, and we realized that our name needed to say that.”
In late 2012, Dircks contracted its long-time public relations and marketing agency, Phoenix-based Agency G, to undergo an exhaustive rebranding study. The two businesses came up with a new name and company logo they feel is reflective of everything Dircks has become. It is descriptive of Dircks’ services, it conveys forward movement, and it instills renewed enthusiasm for Dircks’ customers, business colleagues and for its industry as a whole.
“Dircks has proven great value to the entire Mayflower system with the outstanding quality of their work,” said Mayflower CEO Rich McClure. “We applaud their continued efforts to diversify their business and congratulate them on their new brand.”
Added Rick Dircks, “While we know that we have gotten where we are today through hard work, determination and an unwavering dedication to quality, we also know much of our success could not be possible without the support of everybody who has been there through the economic ups and downs. This is a new era for Dircks Moving & Logistics, and we are very excited about our future.”