DLP Marketing grows 137% in one year

DLP Marketing, the premier marketing firm for luxury real estate developments, is celebrating the end of 2016 with 137 percent growth and looking forward to an action-packed New Year of prosperity for clients.

The Scottsdale-based company is well positioned for further success as Phoenix is projected to be the top housing market in the country, according to a new report by Realtor.com.

“We’ve always known that Arizona is a very desirable place to live and the numbers will be demonstrating that in 2017 as the market takes its biggest recovery step since the Great Recession,” said DLP Marketing President Lori Anna Harrison. “For our clients in the Valley, price gains are expected to increase 5.9 percent and sales growth by 7.2 percent. We anticipate housing markets in Flagstaff, Prescott and Tucson to benefit, as well.”

In the last year, DLP Marketing has broadened its footprint beyond Arizona, into Texas, New Mexico, California and Colorado.

In April 2013, Harrison, an Arizona native, bought Desert Lifestyle Publishing, which produces magazine-style real estate newsletters customized for specific subdivisions. Since then, DLP Marketing has evolved into a full-service marketing firm that creates strategies with direct mail, web design, logo development, public relations and digital marketing. The company has grown from a one-woman shop to six full-time employees and six agency partners.

With the start of the New Year, DLP Marketing will be bringing on two more designers, Bethany Smith and Yoojin Seong, who graduate this month with art degrees from Scottsdale Community College.

DLP Marketing’s clientele includes such real estate developments as Eastwood, CantaMia, Encore, Oasis, Courtyards at Madison Ranch, Cheyenne Meadows and Sienna Hills.

“Last year nearly 40 percent of our business came from our direct mail and print campaign that Lori and her team at DLP Marketing helped us create,” said Jennifer Anderson of Willis Allen Real Estate. “This campaign has also enabled us to double our average sales price and become known as area experts.”