Based in Tempe, Ariz., Tilted Kilt is a popular national chain of contemporary Celtic-themed sports pubs with more than 95 restaurants in operation throughout the U.S. and Canada, and an additional 20 pubs in various stages of development.
TJA will handle Tilted Kilt’s national brand positioning, creative, advertising, traditional and digital media buying and social media strategy. The agency also will focus on developing seasonal campaigns and collateral to be rolled out to all of the franchise locations.
“We are excited to be partnering with The James Agency during this time of transitional growth,” said Mercedes Contreras, director of marketing for Tilted Kilt. “Their ability to conceptualize quality creative strategies and produce exceptional marketing and advertising campaigns is unrivaled in the industry, making TJA and Tilted Kilt the perfect team.”
“We love opportunities that inspire us creatively and allow us to push the boundaries conceptually,” said Veronique James, CEO of The James Agency. “We look forward to a successful partnership with Tilted Kilt and helping evolve such a well-known national brand.”