September 22, 2021

Michael Gossie

Most Admired Companies of 2021: LAVIDGE

AZ Business magazine and BestCompaniesAZ present the Most Admired Companies program each year with the goal of recognizing organizations that excel in these six key areas: Customer opinion; diversity, equity, and inclusion; innovation; leadership excellence; social responsibility; and workplace culture. One of Arizona’s Most Admired Companies for 2021 is LAVIDGE.

READ ALSOHere are Arizona’s Most Admired Companies for 2021

With hundreds of nominations representing the most innovative, impactful and successful companies in Arizona, being one of Most Admired Companies of 2021 shows that these companies truly represent the best in Arizona business. The Most Admired Companies for 2021 will be honored at an awards dinner Oct. 7, 2021, at Pointe Hilton Resort Tapatio Cliffs in Phoenix. Title sponsors for the Most Admired Companies awards are WaFd Bank and Taylor Morrison. For sponsorship information, email For information about the event honoring the Most Admired Companies, email or click here. will be spotlighting one of Arizona’s Most Admired Companies each day leading up to the awards dinner.


Most Admired Company: 2016-2019, 2021

Top Arizona executive: Bill Lavidge, CEO

What it does: Full-service advertising, marketing, and digital agency.

Company profile: LAVIDGE has been an active part of the Phoenix community since 1982 when Bill Lavidge officially founded what today is a full-service advertising, marketing, and digital agency. LAVIDGE has been 49% employee owned since organizing as an Employee Stock Ownership Plan (ESOP) in 2017, which means every client gets to speak with an owner. Every time. LAVIDGE’s clients—in healthcare, real estate, education, technology, sports marketing, personal care, food service, and other public and private industries—count on LAVIDGE to make a difference. From brand awareness to lead generation and improved sales, to positioning them as thought leaders and enhancing perceptions, it’s what LAVIDGE does. All the while, LAVIDGE makes an active effort to make a difference within the world, and most especially the communities where it serves. 

Admirable trait: The pandemic of 2020 changed LAVIDGE’s workplace from being remote one day per week to fully remote for a significant portion of its employees. This presented the challenge of changing things up without losing the company’s deeply embedded culture of maintaining fun in the mix. LAVIDGE’s Engagement and Fun committees excelled at finding creative ways for employees to connect remotely throughout the year. For example, catered staff meetings became video conferences with gift cards from GrubHub.