Az Business and AZRE magazines announced the publications’ lists of the Most Influential Women in Arizona of 2021, including Beth Stiller, CEO of Massage Envy. In celebration of the 10th anniversary of the Most Influential Women program, azbigmedia.com is profiling one of the Most Influential Women of 2021 each day leading up to the Most Influential Women of 2021 dinner and reception.

READ ALSO: The Most Influential Women in Arizona Business for 2021

The Most Influential Women for 2021 will be honored at a reception on August 26 at Chateau Luxe in Phoenix. For sponsorship information, email Amy.Lindsey@azbigmedia.com. For information about the event honoring the Most Influential Women, email Lynette.Carrington@azbigmedia.com or click here.

To buy copies of the Most Influential Women in Arizona issue, click here.

Today’s spotlight: Beth Stiller

CEO

Massage Envy

Stiller is the CEO of Massage Envy, the largest provider of therapeutic massage and skin care services across its over 1,100 franchise locations. She has more than 20 years of global and domestic experience in retail, branding, merchandising and management.

Lesson learned in 2020: “It’s the importance of connection. Everyone was physically isolated for months, so we worked hard to keep the lines of communication open.  We conducted frequent touchpoints to discuss the changing environment, provide support, and listen to our franchisees’ challenges. Finding ways to stay connected while physically apart was a big focus and something I’ll always keep in mind going forward.”

Source of pride: “I’m most proud of our continued innovations and building our brand positioning. The evolution of Massage Envy’s skin care business is a great example.  By introducing franchisees to professional skin care brands and services that are generally only found in dermatologists offices and medi-spas, we have provided them with a differentiated offering that is grounded in delivering great results to their members.”

Surprising fact: “Long before anyone had ever heard of Riverdance, I spent my childhood years as a competitive Irish Dancer, traveling around Canada, the U.S. and Ireland.”