Shamrock Farms, one of the largest family-owned and operated dairies in the country with products found in more than 45,000 quick service restaurants nationally, is getting a new look this year.

A variety of new initiatives will reinforce the brand’s commitment to purity, freshness and superb taste, with no added hormones and put its high quality ingredients front and center. Highlights of the new campaign include newly launched advertising, a fresh fleet of trucks and special packaging that supports the milk industry’s sponsorship of the U.S. Olympic & Paralympic Team.

The advertising campaign showcases Shamrock Farms’ pure, fresh and delicious product line up. The campaign creative also depicts the company mascot, Roxie, pledging her ‘cow’s honor’ to upholding high standards and producing nutritious milk with no artificial growth hormones that parents can feel confident serving their families.

Through the national Milk Life campaign, Shamrock Farms is showcasing Milk’s support of Team USA by representing how world-class athletes rely on the protein and other essential nutrients found in milk to fuel their dreams. From single serve on-the-go milk to gallons to school milk cartons, millions of packages of Shamrock Farms white milk will bear special edition packaging with the line “Nutrients to Power Gold Medal Dreams,” and Roxie wearing patriotic apparel. The new packaging will be released in late-May and remain available throughout the summer as Team USA competes in Brazil. Beyond the new packaging, Shamrock Farms will support Milk’s sponsorship of Team USA through digital advertising, public relations, exclusive recipes and social media promotions offering fans the opportunity to win exciting prizes over the next 100 days leading up to the Games.

“Shamrock Farms has been serving high quality milk with no added hormones – ever – for more than nine decades,” said Ann Ocaña, Chief Marketing Officer for Shamrock Foods Company. “Milk is proud to help fuel everyone, from families nationwide to Team USA, with milk’s nutrient powerhouse.”