When a small business sets out to create their website, the most important thing that most forget is that a website is more than just an information source, it is their public persona, the face that they present to the public and potential clients.
Therefore, it is an important factor that can either build or break your credibility.
So, what are the most important cornerstones of a great website? A successful website will be informative and leaves the viewer with a favorable ‘aftertaste.’ Your website should be intuitive, easy to navigate, and up to date. Many small businesses who build their own website end up making a website that looks amateur and this communicates the same persona over to the public. If you want to avoid this, it is best to visit websitebuilders to your business.
Although, there are some helpful platforms that can help you build your own website. Here are some tips to help you avoid common (and amateur) mistakes.
1. Over Complicated. Keep it Simple Instead.
A website is a portal to your business. It can also be seen as a bridge that connects your business with potential clients. Why would you want to make this bridge over complicated and difficult to navigate? Use your website as a platform to offer essential information about your business. This doesn’t mean that you shouldn’t add a unique personality to it, but keep it simple.
2. Unclear Follow-up or Contact
What is the purpose of a website? To bring in more customers. Therefore, if you are offering a product or a service, you will need to offer the potential customers a simple and clear way to contact your business.
If you use a contact form, make sure it is easy to find, personalized and inviting.
3. Confused Design
When it comes to web design, you should ensure that your website is always up to date and modern. Older websites tend to be confusing and downright annoying to navigate. What’s more, potential customers will not be inclined to do business with you.
To help with your design, you can invest in a decent logo that is designed well and helps to communicate your business identity. This, coupled with a sleek and modern website, will help to entice potential clients to do business with you and your business.
4. An Inactive or ‘Dead’ Web Presence
Use your website as an active medium to engage in your potential client base. You can use social media or even a blog- just make sure that your content is relevant. If you do decide to run a blog, make sure that you are able to maintain it and keep it consistent.
You should consider using social media as a tool for marketing, to drive more people towards your website. If people can easily communicate and connect with your business, then they will be more inclined to trust your business and invest their time and money.
