After several years of competing in triathlon races, Brooke Schohl, MS, RD, brings her passion for the sport to Scottsdale. Schohl launched Destination Kona as an online triathlon store in March 2012 and will be expanding to a North Scottsdale retail location this fall, complete with in-house nutrition coaching.

Located in the premier Scottsdale Promenade, Destination Kona will be located at 16459 N. Scottsdale Road, Suite 101, Scottsdale, AZ 85454. The triathlon store is set to open its doors in late September.

“Destination Kona was created to not only provide triathletes with exceptional gear and apparel, but to offer convenient nutrition and coaching services for everyone,” said Schohl, who recently obtained a Master’s Degree in Nutrition and founded an endurance nutrition coaching business called Fuel to the Finish.

To distinguish her triathlon store from general sporting goods stores, the owner offers products and training guidance specific to triathlons as well as those training for the three sequential endurance events independently: swimming, cycling and running. In store or online, athletes of all levels can find men and women’s fitness apparel and gear, as well as fueling products.

“Triathlons have become a lifestyle for many people,” Schohl said. “It’s about setting goals, making lifestyle changes, improving nutrition, revving up physical activity, building confidence, and pushing the mind and body to the limit. At Destination Kona, we promote lifestyle change through the incredible sport of triathlon.”

According to USA Triathlon, the sport’s national governing body, races are more popular today than ever. The organization’s annual memberships are up from 19,060 in 1990 to 135,000 in 2010. One-day memberships for single USA Triathlon events have more than tripled, increasing from 100,000 in 2000 to nearly 327,000 in 2010.

Brooke Schohl and her husband, John, are personally training for two upcoming triathlons in the Valley – Nathan Tempe Triathlon and Soma Triathlon – in which Destination Kona is the award sponsor for both events. The couple donates time and money to many local organizations including Challenged Athletes Foundation, Leukemia & Lymphoma Society’s Team in Training, American Society for the Prevention of Cruelty to Animals and more.  Destination Kona feels strongly about philanthropic partnerships and giving back to the community.

For more information on Destination Kona, Scottsdale’s newest triathlon store, their products, hours of operation, and upcoming events, visit or call 866-984-6333.