INOV8 Golf announced today that it has named BIG YAM, The Parsons Agency as its marketing and public relations agency of record.

BIG YAM is leading the INOV8 team to develop the branding and go-to market plan for the company and its initial product offerings which include an innovative mobile app.

“As a new company, we were very conscious of that fact that when it comes to launching into a highly-competitive market like golf, we only had one shot to do it right,” said John Cioe, president and founder of INOV8 Golf.  “With that in mind, BIG YAM is truly unmatched in its creative drive and talented team, and we are excited to be partnering with them.”

BIG YAM employs a total approach to marketing, delivering high-quality, industry-leading work. From branding, public relations and traditional creative, to digital media, website development and video production, the firm’s ability to produce everything in-house enables it to seamlessly deliver fully-integrated campaigns.

“We were intrigued by the unique opportunity to take John’s foundational vision and build both the brand and marketing strategy from scratch,” said John Zello, BIG YAM Creative Director. “Our collective team of talented industry specialists allows us to guide the client in a way no other agency can.”