Troon acquires Cliff Drysdale Management
Troon, the leader in club management, development, and marketing, is pleased to announce the company’s acquisition of Cliff Drysdale Management (CDM), the nation’s largest tennis management company. The acquisition, completed in early July, brings together two influential sports management companies that have been excelling at locations around the world for more than two decades.
CDM joins Troon’s portfolio of companies that includes Troon Golf, Honours Golf, Troon Privé, CaddieMaster and Troon International. CDM will continue to operate under the Cliff Drysdale brand and governed by the same culture and leadership that has existed since its founding in 2001. CDM’s Don Henderson has made a long-term commitment to continue his role with the company and will remain in place as CDM’s president and CEO. Cliff Drysdale will also maintain interest in the business, continuing to develop its strategic vision, partnership relations, and conducting event appearances.
“CDM is an ideal addition to the Troon family of brands,” said Tim Schantz, president, Troon. “The companies share complementary values and this acquisition is a natural fit for Troon as we expand our golf and golf-related hospitality expertise. It will also provide new and exciting opportunities for Troon and CDM associates, members and guests, and will help to grow the ever-popular sport of tennis around the world.”
Headquartered in New Braunfels, Texas, with 30 locations in 9 states and two countries, CDM’s team consists of more than 200 tennis and club management professionals and 40 directors and executive staff. The company’s client list includes many of the world’s finest organizations in the tennis, hospitality and fitness industries. The combination of Troon and CDM lays the foundation for a blueprint of success aimed at growing the sport of tennis on a worldwide scale, and raising the standard for tennis operations across the industry.
“The Troon organization totally understands our business,” said Cliff Drysdale. “We are to tennis and health what Troon has been to golf for decades. It is a perfect fit. I am inspired to work hard to make this new beginning a major success for our company and the tennis industry. Our small steps are taking a giant leap.”
CDM specializes in tennis program development, daily tennis operations and tennis management for resorts, hotels, municipalities, private tennis clubs and communities; design and construction consultation for companies interested in building world-class tennis facilities and unrivaled tennis educational programs, signature events and travel packages. CDM tennis centers enjoy a commitment to world-class tennis and exceptional service for its members and guests. The CDM team works hard to honor commitments to team partners, customers, and Cliff Drysdale’s place in tennis history by promoting tennis culture and providing unparalleled customer service and world-class programming at each location.
“This relationship could not be a more perfect fit for Cliff Drysdale Management, our future growth, and the sport of tennis as a whole,” said Don Henderson, CEO, CDM. “Working with an organization as mature and successful as Troon will not only promote growth, but also scale it in a very positive way. We are joining forces with an incredibly well respected and forward-thinking company, and I couldn’t be more excited.”