The State of Utah is the 13th largest state in the U.S., having a total area of 84,899 square miles, of which 2,755 square miles of it is water. As of 2019 statistics, Utah ranks 30th in terms of population. However, when you talk about other statistics, Utah ranks high in education and is considered the state with the 2nd best economy in America. Likewise, the fiscal policies have kept taxes low and made Utah one of the best states for private business investments.

Entrepreneurs residing in Utah may find the state’s fiscal policies favorable to succeed in their endeavors. However, these business owners still need to use every technique and strategy that they can get to get an edge over their competition. Having a digital marketing strategy is no longer optional in today’s competitive business environment. When you fail to plan to create an online presence for your business, you are planning to fail. However, having a website is not enough. Your website needs to be optimized by your indoor IT staff, or you can hire a trusted Utah based SEO agency.

Search Engine Optimization, or SEO for short, is the set of all the strategies and techniques used to organically increase your website’s position on the search engine results page. The term organically refers to not paying for ad placements in the SERP, such as purchasing PPC ads.

The Three Main Search Engine Processes

Search engines such as Google have three primary processes, namely:

1. Crawlers, Spiders, Bots

A web crawler is an automated program that scours or browses the entire World Wide Web to gather and harvest specific types of information from online content. This is the first step in generating search engine results pages or SERPs.

2. Indexing

After the crawler has gathered information across the WWW, search engines will store and organize them and ready them to be displayed according to user queries.

3. Query Engine

The query engine is responsible for showing the pieces of a website’s content that it deems the closest answer to a searcher’s query. This query engine will then display websites according to rank from most relevant to the least relevant.

The Three Main Components of SEO

If done correctly, a good SEO campaign will make your website more visible to a broader range of audiences through three main tasks that will correlate with each search engine process. Here are the three main tasks that an SEO agency will perform.

Technical SEO: Technical SEO involves all the tasks and implementations that will allow crawlers to easily find your content. SEO providers will optimize your website’s speed and performance to allow crawlers to access your content before timing out. This task will also involve optimizing the structure of your website and using effective HTML coding and site maps so that crawlers can easily navigate the information on your website.

Content SEO: This component of SEO involves the techniques to make your content more readable to your consumers. Content SEO also consists of researching keywords that users may use for queries related to your products and services. When done correctly, search engines will have an easier time indexing or organizing your content to see if they match user queries.

Promotion SEO: The third task of SEO is to promote your website’s content and increase your website’s authority. They can do this by creating more extended and relevant content that will be useful to your consumers. When your content is relevant, your content will most likely be shared by your users, which will create more backlinks to your website. The more organic backlinks you get, the more credible your website will become. This will trigger query engines to reward your website with a higher position in their SERPs.

It is important to note that having a Utah based SEO agency to optimize your website for you will give you higher traffic, as well as provide you with localized and global marketing strategies, which will eventually lead to higher conversion rates and revenue.