When it comes to boosting your revenue and scaling your business, it’s not always about who has the lowest price. When potential customers visit your site, they want more than just low prices, they want convenience, a positive experience and above all, they expect their standards to be met. No matter what industry you’re in, competition is fierce, which means you have to step up your game, actively listen to your customers and your target market and provide them with what they want.
In this post, we’ll explore what visitors want (and expect) when they visit your website and how you can utilize these requirements to boost your revenue and drive your success as an online business forward. Read on to find out more.
A Seamless Payment Process
In order to keep your site visitors happy and content to proceed with a purchase, you must be able to accept online payments via a safe and secure application. If your payment process is disjointed, slow to load, or overly complicated, then you’ll quickly turn potential customers away and make it difficult to convert them. A safe and secure payment process, that quickly and securely authorises credit and debit card payments is a step in the right direction. When your site visitors have confidence with your payment process, they’re more likely to proceed with their purchase, return in the future and recommend your site to family and friends.
The Padlock
The padlock symbol is an icon that should appear in your sites’ address bar. This padlock indicates that your website is safe and secure and you’re actively protecting your site visitors from fraud and putting them first via data encryption. Customers are much more likely to purchase from a site that has this symbol, so ensure you have this in place to increase your conversions by obtaining an SSL on your website.
Simple Navigation
When site visitors can find what they’re looking for easily, they’re more likely to make a purchase. If they’re simply browsing, then a well structured and easy to navigate site can make the experience much more enjoyable and they may be more inclined to make a purchase. Your site must be optimised for mobile, and have easy to understand menus and categories. Attractive pages with self-explanatory headers, ALT text on your images and working links to effectively increase the usability of your site.
Plenty of Contact Information
Customers expect to be able to reach out to businesses with their queries, concerns or complaints and expect a prompt response. Therefore, your website should meet these requirements by providing plenty of contact information and ways for site visitors to reach out and make contact with you. Customers are contemplating giving you their hard-earned money; therefore you should actively encourage your audience to reach out and get in touch whenever they need to. This could be via social media links, by telephone, chatbots or by email.
Final Thoughts…
Are you meeting the needs and expectations of your site visitors? Consider the points above to make changes to your site where they’re needed.
