Scottsdale-based Discount Tire, the world’s largest tire and wheel retailer, opened its 900th store in Cedar Falls, Iowa. The new store is the first Discount Tire location in Cedar Falls.

Providing the lowest prices on tires and wheels, combined with excellent customer service, Discount Tire strives to serve as its customers’ knowledgeable and convenient neighborhood tire retailer. The 7,373 square foot store is located near Prairie Parkway and Viking Road and is open from 8 a.m. to 6 p.m. Monday through Friday and from 8 a.m. to 5 p.m. on Saturday. The store is closed on Sunday.

“Discount Tire is proud to be a part of this growing community, providing our customers a needed service for tires in Cedar Falls, Iowa,” said Paul Ribbens, store manager of the new Discount Tire. Ribbens has been with the company for eight years.

The new store in Cedar Falls will operate with eight employees, four of which are new jobs in the community. Discount Tire is committed to promoting from within and is always looking for qualified individuals to join them in their exceptional growth.

“As we continue our expansion in the Heartland region our main focus is seeking opportunities to serve communities like Cedar Falls,” said Bill Wendell, regional vice president for Discount Tire. “With winter upon us, it is more important than ever to ensure the Cedar Falls community has a reliable tire retailer and tire expert to provide education on the basics of tire safety.”

The tire retailer started 54 years ago when founder Bruce T. Halle had six tires, a portable air tank and a lot of determination. Day by day, tire by tire, this one-man operation slowly grew into what is now, one of the most recognized names in the industry. Today, Discount Tire operates in 28 states.

Discount Tire sells a wide selection of leading tire brands such as Michelin, Goodyear, Bridgestone, Yokohama, Kumho, BFGoodrich, Pirelli, Falken and GT Radial along with Discount Tire exclusive brands such as Arizonian, Road Hugger, Pathfinder and MB Wheels. Discount Tire also offers a variety of custom wheel brands including Liquid Metal, American Outlaw, Vision Wheel, Level 8, Voxx, TSW, Konig, Drag and many others.