• What Arizona business is our most valuable brand? - Read Article

    What Arizona business is our most valuable brand?

    2016-07-11T09:50:13-07:00

    A recent report of the nation’s top 500 Most Valuable Brands found that retailer PetSmart is the state’s most valuable brand, followed by mining company Freeport-McMoRan. This year, PetSmart was…

  • The James Agency adds 3 hotel clients - Read Article

    The James Agency adds 3 hotel clients

    2016-06-03T07:50:32-07:00

    The James Agency (TJA), a Scottsdale-based full-service advertising, public relations and digital firm, has been selected as the agency of record for Mountain Shadows, the highly anticipated $100 million luxury resort coming…

  • Sloths! Bringing back the corporate mascot - Read Article

    Sloths! Bringing back the corporate mascot

    2016-06-02T10:20:14-07:00

    You’re surfing the web, looking for some financial advice. Click a link and next thing you know you’re watching a cartoonish sloth trudge across the screen. The sloth is wearing…

  • ADDYs showcase the best in Arizona advertising - Read Article

    ADDYs showcase the best in Arizona advertising

    2016-05-30T10:50:54-07:00

    The ADDY Awards is the advertising industry’s largest and most representative competition, recognizing the creative spirit and excellence in the art of advertising. Here are the 2016 winners: Best of…

  • Boosting your business with Facebook - Read Article

    Boosting your business with Facebook

    2016-05-26T13:50:09-07:00

    The biggest digital marketing trend for 2016 is a Facebook advertising strategy that has been known to make a business’ campaign work 10 times better. To start, a lot of…

  • Phoenix area home to social media influencers - Read Article

    Phoenix area home to social media influencers

    2016-05-11T18:50:15-07:00

    The best way to become a social influencer? Don’t try to be one. That’s the advice of official “Pinfluencer” Alex Evjen, a Chandler resident known for her fashion blog, Ave…

  • Scottsdale-based Santy acquires L.A. PR firm - Read Article

    Scottsdale-based Santy acquires L.A. PR firm

    2016-04-13T14:50:16-07:00

    Santy has acquired Los Angeles-based S+L Communications, a public relations agency with three decades of niche specialization in the fashion, action sports and outdoor industries. With the acquisition, S+L Communications…

  • Owens Harkey Advertising acquires polling company - Read Article

    Owens Harkey Advertising acquires polling company

    2016-03-31T12:50:35-07:00

    Owens Harkey Advertising announced the company is partnering with leading Arizona pollster Michael Noble to acquire MBQF Consulting’s polling software and services to create a new entity affiliated with its marketing…

  • DRA announces new president, agency name - Read Article

    DRA announces new president, agency name

    2016-03-30T13:43:42-07:00

    Michelle McGinty has been promoted to president of DRA Collective, formerly DRA Strategic Communications. The announcement coincides with the firm’s 30th anniversary. DRA Collective is the new name for public…

  • Jeannie Blancq named VP of marketing at HomeSmart - Read Article

    Jeannie Blancq named VP of marketing at HomeSmart

    2016-03-26T10:50:23-07:00

    Jeannie Blancq has joined HomeSmart International, the largest residential real estate company in Arizona, as its vice president of marketing. “Jeannie’s experience and understanding of both B2B and B2C marketing…

  • Rise of the marketing online quiz - Read Article

    Rise of the marketing online quiz

    2016-03-22T12:50:27-07:00

    Which Disney princess are you? What city should you actually live in? Which Ryan Gosling character is your soulmate? What flavor of ramen noodles are you? Viral online quizzes like…

  • LAVIDGE takes home 6 Gold ADDYs - Read Article

    LAVIDGE takes home 6 Gold ADDYs

    2016-03-19T09:50:05-07:00

    LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, earned 10 awards at the 2016 Phoenix ADDY Awards, including six Gold, three Silver and one Bronze award.…

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