Lead generation is the new frontier in advertising
“Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed…

“Today’s buyer is 75-90 percent of the way through their purchase journey before they reach out to the vendor,” according to Lorie Wizdo of Forrester Research. Technology has seriously changed…
LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, announced several new hires to manage its growing client base. LAVIDGE’s be creative, work smart, have fun mantra…
Phoenix-based Internet marketing agency Vertical Measures has been awarded two TIM digital marketing awards by AZIMA, the Arizona Interactive Marketing Association. The awards were held on Thursday, March 26th at the Phoenix…
SocialWhirled, the leading digital campaign publishing platform, launched its first in a series of contests to build a royalty-driven designer ecosystem. The series encourages visionary designers to showcase their talents…
TankGirl Marketing has welcomed to the team, Nicole Rodriguez. Nicole brings 10 years of experience providing graphic design, branding, and business development services to a wide variety of clients. An…
Discount Tire, the world’s largest tire and wheel retailer, today announced that the company has earned the 2015 Harris Poll EquiTrend® Auto Service Center Brand of the Year award for the…
It was one for the record books last Saturday, as Cramer-Krasselt swept four of the top five honors at the Phoenix Advertising Awards, the industry’s version of the Oscars. Among…
Is selling an art or a science? Do new school algorithms and big data trump old fashioned methods such as a charming smile and a firm handshake? This has become an…
AZ Big Media is merging all of its social media accounts into one account for each social media platform to keep its readers better informed of the latest and most important business, real…
Carrie Martz, President and CEO of Martz Parsons, announced she has decided to retire from the ad agency world. After a successful 35-year career, Martz says it’s time for her to…
The Artigue Agency announced the appointment of Megan Dean as Account Supervisor. Dean joins the agency after 14 years of working in the corporate communications and marketing sector and has…
Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR…