Used correctly, social media can pay off for the hospitality industry Over the holidays, the JW Marriott Desert Ridge built a giant village out of 800 pounds of gingerbread and…
Integrate, a Scottsdale-based marketing automation software company, is growing and giving this spring. Integrate is tripling its office space and preparing to hire 50 new employees. At the same time,…
Phoenix-based CCG Catalyst, a bank consulting firm providing strategic direction for financial institutions, has named Susan Connor as senior vice president and COO, focusing primarily on daily operations, marketing and…
Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or…
Scottsdale-based BizBox, which encourages businesses to think outside of the box, is teaming with Skullcandy, Inc. (Nasdaq:SKUL), a performance lifestyle audio brand, known for doing just that. The result will…
Inbound marketing can be an extremely powerful tool in any business’ marketing plan. In order to see results, just like any other strategy, you must pair these with other efforts…
Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the…
With the announcement of Facebook’s IPO, many want to get to get their hands on the stock in hopes of a chance to “get quick rich.” The eight-year-old company Facebook…
It began in an apartment in 1984, with a lot of passion and dedication and little room in which to work. Twenty-plus years later, Commotion Promotions has expanded to seven…
ASU report shows: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those…
How’s that inbox looking? The average user receives 147 emails per day. The majority of those emails are deleted or ignored. When we email, what words we choose and even…
Whether you are running a small start-up or a Fortune 500 company, the planning and execution of a marketing campaign demands a variety of skills and knowledge. While most large…
