Marketing is essential to sell a product. But not only does the right marketing make a profit, it can make an advertisement trend and go viral. Check out this video…
The Negotiating Power is Shifting with Office Leases With the economy showing positive signs of recovery, savvy business owners and professionals are getting smarter about where they put their office…
What can’t we do on our cell phones nowadays? With a new application, customers are able to redeem dollar drinks at their favorite local bars. Bartab is a free mobile…
The economic downturn has left many companies struggling to retain existing business, scrambling for ways to attract new business and seeking opportunities to cut costs. Decreasing marketing budgets seems to…
As a translation company whose mission is to globally disseminate other businesses’ marketing content in any and every language, TransPerfect’s success speaks for itself, especially at its Phoenix-area office. Business…
If you asked five people what branding means to them, you’re likely to get five different answers. When discussing branding, the answers will range from needing new letterhead or a…
A lot has been said about the importance of creating a marketing plan, but the task at hand often appears so daunting that many business owners and executives never get…
Forests of Saguaro cacti lit by fiery red and orange sunsets, gun-toting cowboys staging shoot-outs, and the Grand Canyon’s striated walls looming over the Colorado River. One would think these…
Arizona has gotten a bad rap as of late, with the added national backlash from the passage of SB 1070 making it even tougher for the state to climb out…
While working away on planning your New Year’s resolutions, perhaps a consideration for your personal goals is to reach out professionally for new, fresh ideas that make your business work…
Don’t work harder: Market smarter It’s time for that marketing brochure to be updated or to create a direct mail campaign to generate new business, but you are questioning the…
Since its launch in Nov. 2008, Groupon.com has grown to become a phenomenon – both in the business world and among people searching for a steal. Groupon.com uses the power…
