This year’s hottest new fitness concept trades spin classes and circuit training for a set of oars. Row House is the hottest new high-energy, maximum efficiency, Soulcycle-style workout that’s sweeping the nation, and the brand has set its sights on Arizona with three franchise locations planned over the next year. The first Arizona location will open in Hilt0n Village in Scottsdale, bringing the hippest new fitness brand to Valley fitness obsessives of all ages, identities and abilities.

“Row House is one of the hottest workouts in the country right now because of how efficiently rowing works the entire body,” said Kim Gavin, Arizona franchise owner for Row House. “It’s a fun, intense, high-energy workout with an amazing team-approach that people of all ages and fitness level, strength levels and abilities love,” she said. “It’s a uniquely powerful workout that gets the adrenaline pumping like none other while torching calories, building strength, confidence and boosting heart health,” Gavin said.

With smooth strokes in fluid motion, group fitness class participants move together like teammates on a boat, rowing on individual machines with power at a cadence guided by an enthusiastic instructor.

“The rowing machine is the most efficient piece of fitness equipment,” Gavin said. “It works 85 percent of your muscle groups, with low impact and high intensity.”

Row House is Arizona’s first gym dedicated entirely to indoor rowing. Rowing is a rapidly growing fitness trend around the country, and fans of the workout have called it the new “spin.”

“Like Soulcycle, Row House is very much a lifestyle brand,” Gavin said. “At Row House, members become part of a culture that goes far beyond your typical workout class,” she said. “Fans of the workout have called it “addictive in the best way,” which Gavin chalks up to rowing’s powerful ability to challenge 85 percent of the body in every workout.

“There’s just something about feeling better, faster and stronger with every class that keeps people coming back,” she said.

Rowhouse is part of the dynamic group of fitness concepts under the California-based Xponential Fitness umbrella that includes Club Pilates, Cyclebar and Yoga Six, which recently announced its first Valley location in Scottsdale last month.

The Row House concept was established in 2014 by a husband-and-wife duo in New York City who sought a format that people of all ages and abilities could do together.

Classes at RowHouse are exactly 45 minutes long and vary by type. Some formats keep rowers on the machine for nearly 90 percent of the class, while other formats incorporate work off the rower. The “Body” class uses dumbbells for a sculpting and toning portion, while the “Power” class incorporates high-energy bursts of interval training to challenge the aerobic threshold. The “Restore” class offers portions of dynamic stretching in between rowing.

Prices range from $29 for a single class to $179 per month for unlimited visits. In celebration of the brand’s Arizona debut, Row House has launched a Founding Members program offering exclusive pricing to the first 100 members of the Hilton Village location.

Row House Hilton Village is anticipated to open in early December. To learn more about Row House or apply to become a Founding Member visit