White Castle and Garage Beer don’t just have customers. These Ohio-based companies have devoted fans.
Now, they have joined forces for several collaborations, one of which started July 1. The Super Summer Slider Starter Kit, available only on the House of Crave online store, has an insulated fanny pack, sweatbands, a vinyl sticker, 20 beer cheese sliders, two strawberry cheesecakes on a stick, two butter cakes on a stick, and coupons for 12 free sliders from the freezer aisle.
The $67 kit does not include actual cans of Garage Beer and is shipped in dry ice.
The White Castle-Garage Beer collaborations will arrive in U.S. White Castles and freezer aisles later this summer.
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“You don’t get the kind of fans White Castle and Garage Beer have by accident,” said Jamie Richardson, White Castle’s chief marketing officer.
“You earn them through great taste, keeping it real and showing true commitment to the communities you serve. This collaboration was a natural fit, and we’re thrilled to give Cravers and Garage Beer fans a taste of what happens when we come together to have a little fun.”
Garage Beer CEO Andy Sauer said, “Everyone knows sliders and beer belong together.
“As two Ohio-based brands, White Castle and Garage Beer believe the best things in life don’t need to be complicated. There’s nothing more straightforward than great food and an ice-cold Garage Beer, and we’re excited to bring fans a partnership that’s 100% authentic, fun and unmistakably us.”
