Beauty and Propaganda, a lifestyle salon offering a whole new approach to beautification, opens late January at 7400 North Via Paseo Del Sur, Suite 104 in the Grove on Hayden shopping center in Scottsdale. The one stop shop offers a variety of services all under one roof providing guests the convenience of scheduling multiple services at once for the ultimate “me-time” pampering experience.

“Our uniqueness is what makes us all beautiful, and we want to make each guest feel like they’re part of a community where we celebrate differences, not flaws,” says Zuleika Zaragoza, who co-founded Beauty and Propaganda with sister and business partner Karla Zaragoza. “Beauty and Propaganda is about self-love on a regular basis, which may be different for everyone but that doesn’t mean you have to reserve it for a special occasion. Every single day we’re told what we’re supposed to look like, but true beauty is not a shape, size or color.”

A lifestyle salon that offers clients a new way to beautify, Beauty and Propaganda allows members to choose from a variety of services that can be done in conjunction with one another to maximize a “me-day.” Fiercely dedicated to excellent customer service, the salon offers services such as a beautiful blow-out, a manicure and pedicure, eyelash extensions, make-up, and tanning.

Beyond just its services, Beauty and Propaganda aims to help women find confidence in their own form of beauty and to build a true community, which is why the salon also features classes such as make-up tutorials designed specifically for teens, or women over 40, for example. Rather than teaching make-up users how to “hide their flaws,” instruction is focused on highlighting guests’ favorite features so they can create both high-glam and everyday looks they love.

Beauty and Propaganda offers memberships with monthly fees starting at $80 including a credit towards a service, such as a gel manicure and a blowout. Additional services are offered at member discounted prices, and members receive perks like 10 percent off beauty products and retail merchandise, a free service on member’s birthday (valued at $45), and more. For more, visit: