Someburros is honoring its four decades with a fiesta steeped in nostalgia.
The 40th Anniversary Fiesta — from 3 to 9 p.m. Saturday, Nov. 14, at Salt River Fields — marks a full‑circle moment for the family who built the eateries around warmth, tradition and “Nana Isabel’s recipes,” according to owner and president Tim Vasquez.
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“Reaching 40 years is an incredible milestone for our family, and we wouldn’t be here without the support of the Arizona community,” Vasquez said.
“What started with our family’s recipes and a passion for bringing people together has grown into something much bigger than a restaurant. This fiesta is our way of saying thank you to the guests who have supported us, the team members who bring our traditions to life every day, and the communities that have welcomed us into their neighborhoods. We look forward to celebrating this special milestone with everyone.”
The celebration highlights how guests have bonded over homemade Sonoran‑style Mexican food and honor the customers, employees, partners, and communities who have made Someburros a local favorite.
Tickets start at $10, and guests can enjoy live music, food and family‑friendly activities, including an evening‑ending drone show.
A centerpiece of the event is the Story Village, a chronological walk through Someburros’ history — from the introduction of pollo fundido in 1989 to the opening of the second location in 2002 to more recent menu additions. Some of the artifacts are deeply personal.
“We will have huge wooden facades of our history,” Vasquez said. “It starts in 1986 with a replica of our Mill and Baseline location, our first Someburros. We will have Nana Isabel’s pots and a recipe book. When kids walk through it, as a congratulations, they will receive a card for a free burrito.”
Entertainment includes performances by Selena the Show, a Selena tribute act, and Rock Lobster, a local cover band. Food trucks will serve Someburros classics like bean and cheese burros, green chili burros, crispy tacos, beef and chicken tacos, churros and drinks.
“It’s going to be our classic menu items,” Vasquez said. And because the event is at Salt River Fields, ballpark staples like hot dogs and popcorn will round out the offerings.
The anniversary is also a moment for reflection.
“I’m so grateful to my parents, who are the founders, George and Mary Vasquez,” he said. “They opened it in 1986, and they had a vision of just taking care of customers, taking care of our employees, who they treated like family.”
Growth has been intentionally slow.
“Having 20 locations now is really amazing, but we’ve grown so slowly over time,” he said. “We’re not trying to set any records for growth. We want to make sure the food’s as good as it’s ever been.”
Someburros has become woven into everyday Arizona life.
“Maybe you’re celebrating after a Little League game — we can be your place,” he said. “Maybe you’ve had a hard time in your family, and it could be that place that provides comfort food.”
Carrying on his grandmother’s legacy is something Vasquez cares about deeply.
“There is a lot of pressure on my shoulders to carry on that legacy that my grandparents started,” he said. “I want to preserve what made us successful — that’s the culture, the food and the authenticity in what we do.”
Vasquez said he constantly tries to balance “preservation with innovation,” including drive‑through service and third‑party delivery.
“Things are changing,” he said. “You can’t get stuck in the past.”
That balance shows up in decisions like converting the longtime call‑in pickup window into a true drive‑through during the pandemic.
“It’s been a game changer,” he said. “Our drive‑throughs aren’t going to be the fastest out there, but we do need the time to make everything fresh.”
One thing that hasn’t changed is the signature dish: pollo fundido.
“The marinated chicken is wrapped in a flour tortilla, deep fried, and then topped with that jalapeño cream cheese that’ll change your life,” he said with a laugh.
Breakfast has become another quiet success.
“A couple of years ago, we started opening at 7 a.m. with the drive‑through for breakfast,” he said. “Our chorizo and egg burritos and our machaca and egg burritos are just so good. A lot of people don’t know we open that early. It’s a great way to start your day with our coffee.”
All proceeds will benefit Rancho Feliz, a nonprofit serving families in Agua Prieta, Mexico, through education, housing, social services and community programs — a partnership that reflects Someburros’ commitment to giving back.
“We’re not making any money off of this,” Vasquez said. “We want to share our success.”
