STRIDE, a new boutique fitness concept that is reinventing the definition of a runner through treadmill-based interval training, announced that it has signed an agreement which will bring three new studios to the Greater Phoenix Area over the next couple years. Backed by leading boutique fitness curator Xponential Fitness, the indoor running franchise seeks to create a welcoming, supportive space where anybody can be a runner.

Growth in the coming months is being driven by a franchise agreement which will bring three studios to Scottsdale and Tempe. The locations will be owned by local entrepreneurs Rich Schibler and Sabrina Smith, who have an extensive history in franchising with Subway restaurants. That experience combined with Sabrina’s background in corporate wellness, fitness instruction and personal training make STRIDE a natural next business venture. Their locations will mark STRIDE’s first studios in Arizona, and the first is expected to open in Scottsdale in summer 2020.

“Phoenix’s growing economy and passion for fitness and health make it an optimal market to kick-start STRIDE’s national expansion,” said Jeff Stokes, President of STRIDE. “We are excited to bring this boutique fitness experience that captures the universality of running and walking to the Scottsdale community and foresee the workout becoming a staple among all fitness levels.”

Founded in 2017 in Pasadena, CA, STRIDE taps into 60 million runners and 110 million people who identify as walkers in the U.S. alone with its treadmill-based workouts that provide a mix of cardio and strength intervals, all performed on their state-of-the-art Woodway Treadmills. Whether someone wants to walk, jog or run, there are levels for everybody to participate, progress and prosper. With three core class formats and a unique leveling system that allows clients to take every class as a walker or runner, each individual is able to find the workout that best aligns with their fitness abilities and goals. 

In addition to Phoenix, STRIDE has recently announced several other franchise agreements in markets including San Diego, Jacksonville and Tustin.

As part of its parent company, Xponential Fitness, and supported by its seasoned corporate team with more than two decades in fitness franchising, STRIDE offers franchisees tremendous support, infrastructure and knowledge to ensure their success in launching and operating a franchise. The total investment range to open a STRIDE studio is $233,900 to $493,000. For more information about STRIDE, you can visit