This January, Loving Hut is at the forefront of Veganuary 2025, a global movement inspiring millions to embrace plant-based eating. With over 25 million participants worldwide in 2024 and numbers expected to grow in 2025, Veganuary is transforming how people approach food, health, and sustainability. As a leader in vegan cuisine, Loving Hut is proud to support this challenge by offering innovative menus, community-centered events, and practical tools to make plant-based living easy and enjoyable.

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“Veganuary is more than a challenge—it’s a powerful movement toward a healthier planet and more compassionate way of living,” says Linh La, owner of 3 Loving Huts in Arizona. “We’re excited to help people take that first step with flavorful, accessible, and affordable options that prove vegan food can be both indulgent and impactful. Together, we can make a difference—one meal at a time.”

The Veganuary movement has gained incredible momentum, with over 50% of participants continuing to reduce their consumption of animal products throughout the year. In Phoenix alone, the demand for vegan food has surged by 20% in the last five years, supported by a growing number of plant-based restaurants and menu options across the Valley.

  • Health Benefits: Studies show that adopting a plant-based diet can reduce the risk of heart disease, diabetes, and certain cancers. With nearly 40% of Arizonans identifying as overweight, Veganuary offers a timely opportunity to prioritize health through mindful eating.
  • Sustainability: By reducing meat and dairy consumption, participants contribute to lowering greenhouse gas emissions. If every Arizonan tried going vegan for a month, it would save the equivalent of 20 million gallons of water and prevent the emissions of over 50,000 metric tons of CO₂, according to Veganuary’s environmental impact calculator.

Whether you’re vegan, vegan-curious, or simply looking to make healthier choices, Loving Hut is here to inspire and support your Veganuary journey. With crave-worthy comfort food, creative new menu additions, and engaging events, there’s something for everyone to enjoy. Here is a list of events at Loving Hut happening in January: 

  • Kick off Veganuary on Sunday, Jan. 5 with the Gratitude Gathering, a unique upscale experience featuring a limited-edition international artisan menu, three custom mocktail creations for Dry January, and a local pop-up market with beloved vendors like Aloha Menu, Positively Frosted, Better Piggies, and Mogy Thrift. Live music and a Gratitude Circle will round out the event, with 10% of proceeds supporting Better Piggies Rescue.
  • Recover from the holidays with Loving Hut’s New Year Reset Comfort Food. Indulge in flavorful new dishes like Crown Curry and Vegan Chicken & Waffles while exploring expanded sugar-free and oil-free options designed to meet your health-focused goals without sacrificing taste.
  • Throughout the month, take advantage of Loving Hut’s Veganuary Punch Card promotion. Each visit of $10 or more earns a punch—collect 10 punches to receive $10 off your next meal. For added convenience, try Loving Hut’s ready-to-go meal packages, perfect for busy schedules.

Loving Hut has several locations throughout the Valley including Loving Hut Glendale at 3515 W. Union Hills Dr., Suite #123, Glendale, Loving Hut Southern at 1804 E Southern Ave #1, Tempe and Loving Hut University (ASU) at 405 W University Dr., Tempe. For more information about Veganuary events, menu offerings, and promotions, visit https://veganuary.com or https://lovinghut.us/ today.