White Castle has added the Southwest veggie slider to its menu, joining those with beef, chicken and fish.
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The veggie slider features a crispy brown rice crust and a blend of six vegetables — sweet potatoes, black beans, corn, red bell peppers, onions and carrots — seasoned with smoky chipotle and sweet barbecue flavors and served on a classic Slider bun with a slice of jalapeño cheese, American or cheddar cheese.
The Southwest veggie slider will be available beginning June 15 at White Castle restaurants across the country for a price starting at $2.49.
Last summer, White Castle conducted consumer research to help its team identify the flavors, ingredients and overall profile customers wanted most in a nonmeat slider.
In response, the team ultimately chose to use a Dr. Praeger’s veggie patty as the base.
“Our ‘Cravers’ have been pretty vocal about wanting an alternative to traditional meat sliders that doesn’t compromise on flavor,” said Jamie Richardson, chief marketing officer.
“That prompted our menu innovation team to prioritize finding a craveable alternative, and we believe the Southwest veggie slider delivers on that in a big way.”
In July, Craver Nation Rewards can celebrate the introduction of the Southwest veggie slider with a specially priced combo meal — two Southwest veggie sliders, a small fry and a small soft drink, for $5.
