PROSE, a nail boutique that has reinvented the nail salon experience with a healthy approach to hand and foot care, has announced the launch of their new location in Phoenix’s Arcadia neighborhood. The boutique, located at Kachina Village, 3180 East Indian School Road, will grand open on Thursday, March 7th with a Grand Opening event and ribbon-cutting ceremony.

PROSE has reimagined the category with its state-of-the art design and unparalleled dedication to providing a clean and comfortable environment using advanced sterilization techniques. By offering thoughtful touch points such as hooks for purses, complimentary ring cleaning, healthy refreshments and phone chargers, PROSE delivers a relaxing experience that is free of overwhelming toxic smells. PROSE’s team of Artists expertly apply world class products without using any harsh chemicals, resulting in beautiful and healthy manicures and pedicures. PROSE offers a risk-free membership model designed to make manicures and pedicures a regular and affordable part of the consumer’s lifestyle. At the new Arcadia boutique, PROSE is offering all first-time guests a $25 service.

PROSE Arcadia will be opened by Desiree Coats with her husband John.  A native of Arizona, Desiree has a background in Marketing and Product Design in homebuilding. “PROSE, a premium wellness-centric brand that is devoted to a clean and toxic-free space is the perfect complement to the healthy and vibrant lifestyle of the Arcadia community,” said Desiree Coats. “We are proud to bring wellness-focused Arcadia residents a more healthy approach to care for hands and feet.”

This is the third boutique opening in Arizona for PROSE, a fast-growing and member-based brand that was created by former Massage Envy® President and CEO David Crisalli. “The PROSE brand has resonated with guests and members who appreciate our dedication to a healthy, clean and comfortable setting,” said Crisalli. “We remain deeply committed to partnering with strong franchisees who care deeply about building wonderful and caring teams that serve their local communities.  We’re thrilled to support Desiree, John and their team in enriching all the fingers and toes in the Arcadia market.”