Demand strong as sales start for $40M Edison Midtown

Above: Edison Midtown, Deco Communities Real Estate | 30 Sep, 2015 |

With all eyes on the Downtown Phoenix development scene, one of the most anticipated projects of the year has kicked off sales with a strong demand from area buyers looking to invest in growing Midtown Phoenix. Edison Midtown, the urban contemporary midrise by Deco Communities officially launched its sales this week with the opening of a new Sales Center at 46 E. Monterey Way in Phoenix. With dozens of early buyers, the project will shift into high gear when it officially breaks ground in October.

“The excitement and energy for Downtown Phoenix development has hit fever pitch status,” said Rob Lyles, Partner with Deco Communities. “Buyers have been waiting for high-quality, new residential to enter the market, and for the first time in years, there are a number of projects underway that are specifically designed for urban living. There has literally never been a better time to live downtown,” Lyles said.

Located at 3131 N. Central Ave. in Midtown Phoenix, Edison Midtown will bring 110 residences to the corner of Central Ave. and Monterey Way and is central to Midtown’s buzzing scene filled with food, arts, music, culture and history. The first residents will move in by Summer 2016, and the $40 million project is slated for completion by Fall 2016.

“Opening our Sales Center is one of the best ways we can continue to stay connected to what buyers want and need, and our interactions with early buyers is what helps us shape the project as it moves forward,” Lyles said. “Our outstanding team of architects and designers has worked diligently to curate a thoughtful living experience that is true to the virtues of Phoenix’s downtown dwellers, and we are continually tweaking and improving the designs and amenities so that we deliver a living experience that is what Phoenix urban dwellers really want,” Lyles said.

One example of Deco’s buyer-curated design is Edison Midtown’s kitchen. “One common theme for our buyers is that they are busy people, but they make it a priority to live a healthy lifestyle,” Lyles said. With that input echoing among buyers of all ages and demographics, the Edison Midtown kitchen was thoughtfully designed to contain premium appliances that allow for healthy, fresh cooking, like steam ovens and fresh food storage and prep areas scaled for practical urban condo living.

With a mix of modern amenities and charmingly retro design inspirations, Edison Midtown speaks to the heart of the Phoenix urbanite. Brought to life by award-winning architect Daniel Gehman of Southern California-based Humphreys & Partners drew inspiration from the past and present of the iconic Midtown neighborhood and its urban dwellers.

The building is designed to be a dynamic urban community; a place that fosters socializing and sharing that integrates seamlessly with Midtown’s vibrant city life. Austin, Texas-based interior design firm SixthRiver will style the interiors with a pulse fusing trendy, classic and cool, drawing inspiration from illustrious hangouts such as the Ace Hotel brand in Palm Springs, Portland, London and Los Angeles, in addition to Downtown Phoenix’s unique urban culture and Frank Lloyd Wright’s early designs.

Residences at Edison Midtown will offer panoramic views of the horizon, mountains and city lights. The seven-story structure will include five residential floors and two above-grade parking floors on 1.2 acres. Designed to foster a sense of communal living, Edison Midtown will be a hub of activity with an array of social amenities including an urban courtyard, pool and spa, state-of-the-art fitness center, Wi-Fi common areas, electric car-charging stations and more. The ultimate urban sanctuary, Edison Midtown will afford residents a superior live, work, and play lifestyle at the center of the thriving Midtown Phoenix corridor.

Four basic residence types with alternatives include:

  • One-bedroom, one-and-one-half-bath unit with central balcony.
  • Two-bedroom, two-bath unit with central balcony.
  • Two-bedroom, two-bath plus den unit with corner balcony.
  • Two-bedroom, two-bath plus den unit with central balcony.

Homes at Edison Midtown range from 808 square feet to 1,397 square feet and will boast 10-foot ceilings, designer fixtures and hardware, glass showers, spacious walk-in closets, wood floors and large balconies perfect for entertaining and soaking in the breathtaking city views. Pricing starts in the mid $200’s.

With it’s close proximity to the Light Rail and just steps away from the Osborn/Central Light Rail station, Edison Midtown residents can take advantage of the convenience of Phoenix’s best urban transportation, or bike the city with ease. Nearby destination hot spots include the Phoenix Art Museum, Pane Bianco, Tuck Stop, Lux Coffee, Hula’s Modern Tiki, US Airways Center, Crescent Ballroom, Durant’s, the Phoenix Symphony, the National Audobon Society and more.

The project will total a sell-out of $40 million. Prominent Valley real estate agent and condominium specialistRoberta Candelaria of Phoenix Urban Spaces will exclusively list the project.

The Edison Midtown Presentation Center is located adjacent to the building site at 46 W. Monterey in Phoenix and is now open daily.

Show Buttons
Hide Buttons