Broadway Curve project.
Engineering consultant Terracon rebrands to better align with its client needs
Terracon has announced its first-ever refresh of brand visual assets and related collateral to better reflect its alignment with today’s client needs.
As a leading national consulting engineering firm comprised of engineers, scientists, architects, facilities experts, and field professionals who thrive on turning big ideas into reality for partner clients, employees and the world, Terracon’s brand now invites clients to “Explore with us.”
As an employee-owned firm with a long history of providing excellence in consulting services, Terracon has continued to evolve to provide clients with the best experience, on-time, quality earth-to-sky solutions, from dedicated partners. The brand is focused around meeting clients where they are in their project journey from the time a site is selected, to the design and construction, to maintaining the life of the structure.
“After more than 55 years in business, it was time for our brand to better reflect who we are and where we’re headed in the future,” said Gayle Packer, Terracon chair, President and CEO. “Our refreshed brand respects our history while also pointing the way to the exciting future with our employee-owners and clients.”
Key elements of Terracon’s refreshed branding include:
• A modernized logo featuring a layered strata representing a comprehensive set of services from earth to sky;
• A new tagline representing the desire to explore together with clients to deliver innovative quality projects faster;
• A compelling company story told authentically through the experiences of our employee-owners;
• Website navigation and graphics, signage, advertising and other visual assets.
The refreshed Terracon brand was created through a year-long process to align how the company meets client needs, which began with identifying opportunities to better sync Terracon’s strategic plan with how the company presents itself externally. More than 600 Terracon employee-owners at various levels participated in this deliberate, thoughtful process.
Since its founding in 1965 in Cedar Rapids, Iowa, as a geotechnical engineering company, Terracon has grown to a thriving multidiscipline engineering consulting firm with more than 175 locations throughout the U.S. Terracon is employee-owned with more than 5,000 employees providing environmental, facilities, geotechnical, and materials services available in all 50 states.
In Arizona, Terracon has 130 total employees in offices in Tempe, Tucson, and Avondale.
Recently Terracon became the first Salt River Project commercial customer to contribute to SRP’s Healthy Forest Initiative™ (HFI), which seeks to reduce wildfire risk and restore the forested watersheds that provide water to about half of the Valley. Terracon made a contribution of $10,000.
When COVID-19 forced Terracon to postpone its annual golf tournament in 2021, it matched the first $2,500 in donations and presented the tourney’s charity, Kids at Hope, with a check for $5,000. In 2019, when the golf tourney was held, Terracon raised $10,000 for Kids at Hope. The Valley organization focuses on youths 3-18 that empowers groups to transform their cultures through professional, personal and volunteer development workshops, seminars and classes.
“After over 50 years of our brand, we are happy to roll out a refreshed brand,” said Brent M. Borchers, P.E, Arizona Regional Manager. “Terracon has an amazing history of growth and incremental change, and our new brand sets the stage for a dynamic future and a new way to tell our story.”
Terracon’s Tucson office gives back to the community as well, donating $10,000 from the Terracon Foundation to the University of Arizona College of Engineering. It also awards a $5,000 grant to the Southern Arizona Research, Science, and Engineering Foundation (SARSEF).
The company’s successful growth strategy has included organic growth and innovation as well as the acquisition of more than 60 firms with specialized capabilities. A focused and uncompromising dedication to safety has been integral to all operations, particularly over the past 10 years.
Terracon ranks 22nd on the Engineering News-Record list of Top 500 Design Firms and is ranked No. 1 in Asbestos and Lead Abatement Design.
To learn more about Terracon visit www.terracon.com.