Alamar’s COVID-safe grand opening a model for future events
Brookfield Residential (Arizona), a leading land developer and homebuilder in North America, unveiled its highly anticipated Alamar master-planned community on Saturday, Oct. 10, in Avondale.
Due to the pandemic, the weekend-long event featured a drive-thru, radio-guided tour, allowing the more than 700 visitors to experience the 1,127-acre property and all of its amenities from the comfort of their own vehicles. Visitors followed a loop throughout the community’s homes, parks and Public Art Program featuring dynamic sculptures, pavement art and other museum-worthy installations that double as play spaces inspired by Alamar’s agrarian heritage and mountain-view setting. Visitors could also tour 11 model homes if they chose while practicing social distancing and local safety guidelines.
“The amount of thought and creativity that went into this event is truly amazing, from the festive, roadside entertainment to the meticulous nature of the visual tour,” Brookfield Residential Arizona Division President, John Bradley said. “And, the opening of Alamar couldn’t have come at a more critical time, considering the Valley has been struggling with record-low numbers of new-home inventory. This event was a breath of fresh air for Valley homebuyers, and we saw the evidence of that with how many homes we sold.”
Bradley was referring to the local housing market’s chronically low inventory, which began to tighten just before the pandemic and has persisted ever since. Avondale, in particular, has become the hottest submarket in the metro area, according to the latest index developed by Cromford Report. In fact, Avondale had just 33 homes available in July as Alamar was gearing up for its grand opening. The region’s pent-up demand, combined with the surge of enthusiasm for Alamar, led to a successful grand opening event—one that could serve as a model for future grand opening events during the pandemic.
“I haven’t seen this much excitement for a residential community since we opened Eastmark in Mesa back in 2013,” Bradley said. “When the weekend concluded, Alamar had already sold more than 30 homes. That is testament to the hard work and dedication of those involved in creating an event where families felt safe to make one of the most important decisions of their lives.”
Brookfield is extending Alamar’s grand opening celebration through the end of October. Each weekend, homebuyers can experience the drive-thru loop and safe model home tours, from 10 a.m. – 6:00 p.m., or they can contact any of the six Alamar homebuilders to set up a private appointment ahead of time. Opportunities to tour the model homes with or without appointment will be based on observing the safety guidelines established by each of the six Alamar builders, including Shea Homes, Gehan Homes, David Weekley, Taylor Morrison, Capital West and Landsea.
Located just north of the Sierra Estrella Mountains in Avondale, Arizona, Alamar represents the largest masterplan to be developed in the Valley since Eastmark launched in Mesa in 2013. Alamar will feature a total 3,695 homes once all phases are complete. However, the first phase of development includes 461 homesites developed within 6 unique neighborhoods. Four distinct architectural styles of homes provide a rich variety of architecture to promote individual character among the homes and add to the community’s overall street scene. Those styles include Craftsman/Bungalow, Spanish Colonial, Territorial Ranch and Traditional Southwest.
Brookfield has been working closely with the City of Avondale to align the master-planned community with the City’s desire to celebrate the natural beauty of the Sierra Estrella Mountains and provide a framework for community health and wellness. The focus on health and wellness will be realized through the design of family-friendly and multi-generational neighborhoods carefully orchestrated with dozens of trails, vast amounts of open space, and more than 30 half-acre neighborhood parks with playgrounds, picnic tables, and shaded ramadas.
In addition, the community will feature three larger, two- to three-acre community parks offering more recreational areas for swimming, barbecuing, picnicking, and playing soccer, baseball or basketball – all enhanced by Alamar’s Public Art Program, designed by Arizona’s most creative minds to connect neighbors and enrich the lives of those who call Alamar home.
A 41-acre Regional community park will be built in partnership with the City of Avondale to serve as the central hub of the community, and will feature a lake, playing fields, sports courts, and an amphitheater for live events, concerts, and seasonal festivals. Extending beyond the community park, a number of mixed-use elements will provide a further sense of community and connection as neighbors run errands, shop and mingle close to home. Brookfield has also donated a 21-acre elementary school site to Avondale’s Littleton Elementary School District to build a best-in-class K-8 school with an enhanced curriculum.
Brookfield Residential is a development partner of Eastmark in Mesa, AZ (in conjunctions with DMB Associates Inc.), Harvest at Queen Creek in Queen Creek AZ and Trilogy at Verde River, Rio Verde, AZ (in conjunction with TerraWest Communities LLC) and San Tan Ridge, North Pinal County.
For more information on Alamar and to register for community updates, please visit www.LiveAtAlamar.com.