Tempe-based LVA Urban Design Studio broke ground in mid-December on a luxury, mid-rise condominium complex designed to feel like an urban cul-de-sac located in Downtown Scottsdale.

The concept originated from LVA President Steven Voss and his wife Wendy, who will be among the community’s first residents.

The direction given to architects, Allen + Philp Architects, Voss says, was to create a replica of the cul-de-sac sized living experience that he and his family currently enjoy, but in a vertical, urban, mixed-use setting with a “resort” feel.

Main Street Place’s 12 condos — averaging 2,400 square feet each — are located on the upper three floors, with a smartly designed common area on the second floor featuring a hot and cold spa/plunge pool. Along with the shared deck on the second story, Main Street Place will offer mixed-use retail or offices on the ground floor and a parking garage for residents.

“These units definitely take the concept of indoor-outdoor Arizona living to the next level,” says Bob Nathan of Engels-Voelkers, the brokerage firm handling the project’s sales.

Priced from $800,000 to $1,975,000, fully finished, three units have already been sold, and the project is scheduled for completion November 2017.