A new franchise joined HomeSmart International in northeastern Arizona as HomeSmart Professionals in Lakeside, Ariz.
The franchise is owned by John Bobo and Felice Katz-Bobo. The company recently joined HomeSmart, and has one HomeSmart office with 26 real estate agents.
Together, the brokerage couple has more than eight years of real estate experience. Their brokerage serves the areas of Show Low, Pinetop-Lakeside, Heber-Overgaard, Snowflake-Taylor, Greer and the communities surrounding the White Mountains as well as Payson, Arizona.
HomeSmart Professionals has future plans for aggressive growth in the northeastern part of the state, which would also include an office serving Payson.
“We’re thrilled to add HomeSmart Professionals and the Bobos growing team to our company,” said Bryan Brooks, senior vice president of franchise sales at HomeSmart International. “Our entire team is committed to supporting the Bobos and their brokerage team in the long-term growth and success of their HomeSmart franchise.”
Prior to opening their HomeSmart franchise, Bobo spent over 30 years in sales and management roles while Katz-Bobo spent more than 25 years as a small business owner. These stellar individuals are focused entirely on providing a high level of service and support to consumers so they may achieve their real estate goals.
“The systems and technology platform HomeSmart created and deployed for brokers and agents is easy-to-use for the transaction flow and support,” John said. The support we receive from the entire franchising team is phenomenal and the technology systems are designed to help us scale and grow efficiently.”
Since joining HomeSmart International, HomeSmart Professionals has seen agent and production growth.
