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BCBSAZ, CPLC educate Arizonans about healthcare reform

Blue Cross Blue Shield of Arizona (BCBSAZ) and Chicanos Por la Causa, Inc. (CPLC) announced a joint effort  to help educate Arizonans about the healthcare reform law. Together the organizations aim to reach those who likely haven’t had insurance in the past and may not understand how the law will benefit them.

With a combined 117 years in the Valley, BCBSAZ and CPLC have a long history and shared commitment to the community. In the days ahead, the organizations are teaming up to:
· Make bilingual healthcare reform advisors available.
· Host healthcare reform education events.
· Conduct shared media opportunities with Hispanic outlets.
· Identify ongoing education opportunities.

“Working with CPLC, we’ll serve Arizonans in every corner of the state by providing resources and tools needed to make smart decisions in a time when healthcare is changing greatly,” said Richard L. Boals, president and CEO for Blue Cross Blue Shield of Arizona. “The open enrollment period gives Arizonans a chance to research their options and learn more about the value health insurance plays in keeping our communities healthy.”

“As one of Arizona’s largest social services organization, we are always looking for new opportunities to expand our service and support those who are historically underserved. Healthcare is a fundamental need and helping individuals understand how the Affordable Care Act impacts their lives and the best way to get coverage is our goal,” said Edmundo Hidalgo, CPLC President and CEO. Working with Blue Cross Blue Shield of Arizona, we have the opportunity not only to educate the community, but assist individuals in getting health insurance through local, personalized service.”

Healthcare reform open enrollment begins October 1 and runs through March 31, 2014. Within Arizona it is estimated that 480,000 people will be eligible for financial assistance. If a person is eligible for a subsidy, they must purchase their health insurance coverage through the Health Insurance Marketplace, also known as the exchange. Health insurance plans can also be purchased directly through a broker or BCBSAZ.

More healthcare reform information can be found in English at azblue.com or in Spanish at salud.azblue.com. BCBSAZ representatives can be reached at (877) 874-9958.