LaneTerralever Wins Best in Class

Phoenix-based LaneTerralever earned three 2013 Interactive Media Awards (IMA) including a Best in Class award for Thunderbird for Good, and two Outstanding Achievement awards – one for Honeywell Aerospace and the other for Translational Genomics Research Institute (TGen).

IMA is a competition designed to elevate the standards of excellence on the Internet, and is presented by the non-profit organization, Interactive Media Council, Inc. (IMC). IMC is a group of industry leaders made up of web designers, developers, programmers, advertisers and other web-related professionals.

“A key part of our business is solving our clients’ problems with the best solutions available,” said Chris Johnson, president of LaneTerralever. “Receiving industry recognition for doing so is particularly rewarding – especially for clients the caliber of Thunderbird, TGen and Honeywell.”

LaneTerralever created a website for DreamBuilder, an online business education program developed by Thunderbird for Good and Freeport-McMoRan Copper & Gold, specifically for women all around the world. Although the courseware was complete, the program was lacking an attractive website to house DreamBuilder and showcase it to students, partner institutions and the media.

LaneTerralever created a more aesthetically pleasing DreamBuilder website that is more functional for all users, including those with low bandwidth. The English version of the program, DreamBuilder America, received its website just in time to be announced at the Clinton Global Initiative (CGI) America. The Spanish version of the website, using translated content, is expected to reach several thousand women in the coming years across the U.S. and around the world.

TGen, a non-profit organization focused on developing earlier diagnostics and smarter treatments, is a globally renowned leader in genomics research. TGen tasked LaneTerralever with consolidating its main website with its Foundation website, as there was a lack of efficiencies due to significant overlap and duplication with the two sites. A new website was instrumental for helping the organization achieve its online marketing and communication goals more effectively.

The new website provides a richer visual experience for visitors as they engage with the brand. It has a fully responsive design which adapts to the dimensions of varying screen sizes with seamless content integration to mobile devices. The site also provides a connection port with an e-mail marketing system and enables TGen staff to make updates and changes to the website, keeping content fresh and relevant.

Honeywell Aerospace leaders in products and services in the aviation category, required a website that would drive users with ease and accuracy through a highly developed taxonomy system. By segmenting audience members into different groups with specific interests and relevant content, the new Honeywell Aerospace website provides a powerful user experience not typically found in the aerospace industry.