Beau Lane

Leadership spotlight: Beau Lane

Beau Lane

Lane is the CEO of LaneTerralever, one of the largest and longest established advertising agencies in the Southwest. He supervises highly successful advertising programs for numerous high-profile clients and dedicates hours of service volunteering on the boards of some of the city’s most influential organizations.

Biggest challenge: “Having our largest client (an airline) file bankruptcy shortly after the 9-11 events and leaving us with a substantial accounts receivable. Although we were never paid by the client, we in good faith negotiated acceptable terms with all the media vendors and preserved our relationships and our reputation.”

Best advice to offer: “Remember, your circumstances are always temporary; however your character lasts forever.”

Best accomplishment: “I am proud that our firm has thrived in this community for more than 50 years by providing people a positive atmosphere in which to achieve their professional goals, while delivering business building results for our clients each and every day.”


About Michael Gossie

Michael Gossie is an award-winning journalist who has earned more than 50 awards for writing, editing and design. He studied economics at Elmira College in Elmira, N.Y., and put his entrepreneurial spirit to work in 2007, using a 200-year-old family recipe to launch an Italian sauce company. He is a competitive marathon runner, Ironman triathlete and is most proud of being the founding president of the Steuben Arc Foundation in Upstate New York, which serves individuals with developmental disabilities, including his sister.