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Innovative CEO Martz offers advice on being an effective boss

Today is National Boss Day, so it’s the perfect time to get a business owner’s view on what it takes to be a successful and effective boss.

Carrie Martz founded the Martz Agency — the largest female-owned advertising and public relations firm in Arizona — in 1980 after spending a couple of years in the corporate world. Her client roster includes Chateau on Central, Pacific Links International, Mirabel, Yurbuds and dozens more.

Martz is known as a hands-on owner/CEO, a leader, an innovator, and a philanthropist whose Home of Miracles program has helped raise more than $8 million for Phoenix Children’s Hospital and other local charities. So, to celebrate National Boss Day, Az Business magazine asked one of the Valley’s most effective leaders to talk a little bit about being a great boss.

Az Business: What do you think your employees say about your management style behind your back?
Carrie Martz: I would imagine they would say the same to my face.  I am tough but fair and have a good memory for details.

AB: What qualities do you think an effective boss needs to have?
CM: Be upbeat, optimistic, set the tone for the business, be as transparent as you can. Never stop learning and always listen.

AB: Was there a significant lesson you learned early in your career that made you a more effective boss?  
CM: Don’t get too personally involved. Remember this is a business. It isn’t personal. If someone isn’t working out, help them find a better fit.

AB: How is being a boss in a creative industry different from being a boss in a more traditional business?
CM: You have to foster creativity and individualism.  A few more egos to manage and work with, but that comes with the territory. Plus, we must create a working environment that is fun and engaging.

AB: If you could give one piece of advice to women who aspire to be a boss like you, what would it be?
CM: Give up balance in life. You will never be everything to everyone all the time.  Just go for every opportunity you can with all you have. Make sure you have great back up in all aspects of your life.

To learn more about Martz Agency, visit http://www.martzagency.com/.