If one person can make a difference, think what an entire company can do.
Giving back has been at the core of many great businesses, but there is a growing trend in the way businesses are paying it forward — employee-volunteer programs.
Many businesses understand that it’s more than just numbers, it’s about values. Generosity and corporate responsibility are some of those values. Generosity demonstrates a genuine corporate value that benefits the company and employees. Many businesses have started to make it a fundamental part of their mission.
In many different ways, businesses are looking for ways to reach their consumers, connect with them on a personal level and give back to the communities in which they live and serve. Through employee volunteer programs like HERO at Harrah’s Ak-Chin, employees volunteer thousands of hours each year to help individuals and communities in need.
Some recent HERO success stories include:
* Employees raised $7,000 for the Dove’s event to help with a late life domestic abuse program and shelter (first of its kind).
* Over 40 participants in Pat’s Run to help provide resources and educational scholarship support to veterans, active service members and their spouses.
* Participation in Maricopa Relay for Life dinner and walk raised more than $18,000 for cancer research.
* Employees collected 831 pounds of food and distributed to needy families at the FOR Maricopa food bank event.
* Partnered with the Ak-Chin Indian Community, with over 160 volunteers, for a community trash pickup in celebration of Earth Day.
But communities and organizations aren’t the only ones benefiting — businesses and their employees are also seeing the benefits, too.
What goes around comes around
Beyond helping the community, volunteer programs help employees. Volunteering boosts motivation and allows employees to work with each other outside of an office setting. When employees have the chance to give back in a meaningful way for something they care about, they will feel more positively connected to the business where they work.
As for businesses, a donation simply is not enough. It’s about the return. Making a lasting impact is just as – and perhaps more – important as defining your mission. You can’t solve disease or climate change with good intentions. As your name comes around as a business that is generous with their time and money, you’ll gain new customers, clients and overall respect from the communities you serve.
* Improve relations with the surrounding community
* Enhance public image through a different platform
* Strengthen employee leadership and interpersonal skills
* Improve employee retention
Charity may begin at home, but it certainly does not end there. From the small grass-roots enterprises to large organizations, building partnerships with nonprofit organizations and supporting employee volunteer opportunities is a great way to give back to those who have helped support your business and will likely bring beneficial returns back to the business.
Mike Kintner is marketing director at Harrah’s Ak-Chin Casino Resort.