Author Archives: Juliet Straker

Juliet Straker

About Juliet Straker

Juliet Straker is president of marketingworx, a Phoenix-based public relations and marketing communications firm founded in 2002. For more information on marketingworx and its services visit www.marketingworxpr.com.

How can you turn a PR crisis into success

Marketing action plan

The old saying, “No PR is bad PR,” has been put to the test the past few weeks with the PR circus surrounding Amy’s Baking Company. The Scottsdale restaurant generated local and national press after the restaurant and its owners were featured on Gordon Ramsay’s reality show, Kitchen Nightmares. Ramsay found the problems with the… Read More →

Secrets to a successful client-agency partnership

Marketing action plan

Unlike the scenes we all love in Mad Men where account execs spend  the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise of an agency is serious business. And like any partnership, the better the communication, the more successful the relationship and the results. When a company… Read More →

Super Bowl power outage shines light on PR opportunity

social.media
February 15, 2013 by in Blogs | Featured | Marketing

One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized the moment when the lights went out. When the players were side lined due to a 34-minute power outage viewers immediately took to social media.… Read More →

Public Relations Resolutions for 2013

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January 20, 2013 by in Blogs | Featured | Marketing

For the first time in years we are beginning to see public relations’ budgets increase. While the economy is slowly improving and consumers are beginning to spend, the real contributing factor for investing in PR is the shift in the way we work, live and communicate. We now see marketing collateral and messaging built into… Read More →

Implement A Marketing Action Plan For The New Year

Marketing action plan
December 18, 2012 by in Columnist Spotlight | Marketing

Holiday parties are in full swing as another year comes to a close. While it seems both natural and logical to look back and review what was, I challenge companies and business owners to look forward and set goals for the year ahead. In doing so, we start the year with hope. The hope that… Read More →

Developing A Marketing Message: A Case Study Of Dr Pepper TEN’s Target Market

Photo: Flickr, theimpulsivebuy
November 20, 2012 by in Columnist Spotlight | Marketing

Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing message, whether it is for a brochure, an advertisement, a website or even a social media post, the first thing to think about is who… Read More →

Coordinating Content Marketing Creates Buzz

Content Marketing

It’s not exactly news to report that the growing influence of the Internet and popularity of social media has expanded public relations beyond the traditional methods. When taking a look at your company’s public relations strategy, it is no longer just about developing an individual or organization’s public image through news stories and public appearances.… Read More →

Show Me The Money: How Much Is The Marketing Budget?

marketing budget
September 5, 2012 by in Columnist Spotlight | Marketing

One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes I see with new businesses is a tremendous amount of time and money invested in opening the doors making the new office, restaurant or retail… Read More →

Know Your Customer: Gathering Data To Build Marketing Campaigns

Know Your Customer: Gathering Data to Build Marketing Campaigns

There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about the experience. Thanks to technology, today we have access to a wealth of data to help build marketing campaigns that will catch the attention of… Read More →

To Tweet Or Not To Tweet: The Benefits Of Twitter For Business

Twitter

In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many business people still asking, “Why should I be on Twitter?” The social media platform that limits posts to 140 characters appears to non-users as a… Read More →

Get Your Ads Noticed, And Other PR Lessons

Get your ads noticed

How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers through the door. For companies touting consumer-related products and services, the role of public relations is crucial to extend the impact and credibility of advertising… Read More →

Consumer Behavior Sparks Ideas For New Products, Expanding Markets

consumer behavior

Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or it can be as simple as taking something already in existence and marketing it for a different purpose. Creating or discovering a whole new use… Read More →

Understanding The Why And How Of Public Relations

Public Relations

Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the crowd — which may explain the $1 million-plus spent on 30- and 60-second Super Bowl commercials showcasing some of the most outrageous and creative work… Read More →

Cultivating A Success Relationship With A Marketing Agency

Marketing agency
February 21, 2012 by in Columnist Spotlight | Marketing

Whether you are running a small start-up or a Fortune 500 company, the planning and execution of a marketing campaign demands a variety of skills and knowledge. While most large organizations may have an in-house marketing department, big companies and small businesses alike find it advantageous to enlist the expertise of an outside marketing agency… Read More →

Maximize Marketing Coverage With Mobile Technology

Mobile Technology

Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the changes in communication are moving at warp speed, companies can utilize the opportunity to expand its public relations campaigns and educate the public well beyond… Read More →