Author Archives: Sterling Grey

About Sterling Grey

(born February 7, 1987 in Shiprock, New Mexico) Sterling Grey is a multi-disciplinary artist working in video/performance/animation. Graduated from Arizona State University in ASU’s Herberger College of Design and Arts in Tempe, Ariz.

AZ Virtual Studios

The Importance of Website Videos With AZ Virtual Studios

We’ve been thinking about videos a lot lately here at the AZNow.Biz office. We know adding them to your website is great for SEO, but we had many questions, including: What videos work on websites? Which should we stay away from? How many do we need to put on the website? And how often should we post them?

And then we stumbled up on this:

Uploading a short video onto your website can drastically increase your page ranking! We can assist you with the creation of a powerful social media video that pulls in more clients.

Found on AZ Virtual Studios‘s website, we contacted them right away and shortly after sat down with John Koop, COO of AZ Virtual Studios.

AZ Virtual Studios is a production company in the Phoenix area — boasting the largest green screen in the state — that can produce any type of video, including 3D animation, from start to finish. We asked them the video-related questions that were on our minds.

Koop discussed the clients they’ve created videos for in the past, including Boeing and Freeport-McMoRan, as well as the importance of adding video content to your website(s). He told us what kind of videos work; he touched on the viral videos they’ve worked on and more.

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Executive Chef Stephen Toevs, bistro 24, Ritz-Carlton, Phoenix

The Recipe for Success: Stephen Toevs, Executive Chef, Bistro 24

AZNow.Biz visited European-inspired bistro 24 at the Ritz-Carlton, Phoenix, and sat down with Executive Chef Stephen Toevs, who discussed how he creates an efficient working environment in the kitchen, as well as the inspiration behind his dishes and more.

Learn how to make the steak in the video:

Steak Au Poivre
Created by: Executive Chef Stephen Toevs
The Ritz-Carlton, Phoenix


Yields: 1 serving

1 10oz New York Strip Steak3 tbsp black peppercorn toasted and crushed

2 Idaho potatoes cut in French Fry style

1 cup demi glace

¼ cup heavy cream

2 oz cognac2 tbsp chopped parsley

2 tsp chopped garlic

2 tbsp butter

3 tbsp green peppercorns


Executive Chef, Stephen Toevs, bistro 24

1.  Preheat oven to 500 degrees.  Pull steak from refrigerator and season with olive oil, salt, and cracked black pepper.  Let sit for 15 minutes.  In a hot, cast iron skillet sear steak for 3 – 4 minutes on each side.  For medium doneness put steak in oven for 4 additional minutes, pull and rest on a plate. 

2.  Deep fry cut potatoes until golden brown toss with sautéed garlic, fresh parsley, sea salt and pepper.

Au Poivre Sauce

Pre-heat a thick bottom sauce pan, add 2 oz of cognac liquor, then add 1 cup demi glace and bring to a simmer.  Add heavy cream and simmer again.  Add green peppercorns, and whisk in 2 tbsp butter.  Sauce should be slightly thick.

Plate steak with seasoned crispy fries and sauce over the top. Enjoy!

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If You Go: bistro 24, The Ritz-Carlton, Phoenix

2401 E. Camelback Rd.
Phoenix, Arizona 85016
(602) 468-0700