Author Archives: Sue Thomas

About Sue Thomas

Beginning her writing career as a journalist, Thomas redirected her writing talents to focus on corporate communications early on. With more than 25 years in marketing and communications, she is continually learning to keep pace with the industry’s ever-changing trends, while drawing on many years of experience working with clients to marry the right message to the right audience using the right format to get the best results. Thomas started with Sherri May & Company in 2005. She manages the day-to-day agency operations, as well as uses strong conceptual skills to collaborate in the development and execution of marketing and communication projects for a variety of clients. Sherri May & Co. is a full-service creative firm and marketing agency, headquartered in Phoenix, Arizona and founded in 1997. For more information on the company and its team of creative thinkers, visit

Cost Effective Marketing: Getting The Message Out For Less

Cost Effective Marketing: Ways to Save Money
by in Small Biz

Cost Effective Marketing: The first rule of thumb for anyone in the business of selling a product or service is defining the target market. In most instances, the target market is made up of more than one market segment or audience a company is trying to reach. Whether you are developing a marketing campaign that… Read More →

Market Like A Pro, Think Like A Scientist

Marketing, employing certain behavior drivers
by in Marketing

Some might say marketing is a science of its own. During a direct marketing presentation at a recent Direct Marketing Association (DMA) conference, one expert claimed we can go a step further by taking a behavioral scientific approach when crafting a direct mail piece, ad, or any form of marketing collateral. The thought is that… Read More →

Adding A Splash Of Green To Your Marketing Campaign Can Help You Hit The Right Target Market

Green Marketing

What makes marketing a green product or service different from any other type of marketing campaign? In some ways, nothing; in other ways, green marketing can be a different animal. In addition to selling a product or service, green marketing seeks to change the way the buyer thinks about the product or service, encouraging a… Read More →