HCLA 2013: Insurance Provider
BLUE CROSS BLUE SHIELD OF ARIZONA
BCBSAZ’s mission is to provide the best value in health insurance and improve the quality of life for Arizonans. Its vision is to be recognized as Arizona’s trusted and effective health insurance leader, operating as an independent, not-for-profit, local Blue Cross Blue Shield plan. The company continues to distinguish itself, expanding upon the Walk On! program to incorporate 5-2-1-0 — a formula to help kids stay healthy in 2012; being named in Top 25 Places for Woman in Arizona by BestCompaniesAZ in 2012; and initiating “I Want to be…” a weight wellness program targeted at teens in 2013.
Popejoy is a healthcare leader and entrepreneur who has spent three decades building innovative health plans and four forward-thinking Arizona companies. As CEO of SecureCare Dental, Popejoy invented a new type of dental plan not previously available that covers thousands of Arizonans. The new Copay Plans are hybrid plans that combine PPO and HMO plans into a new line of dental plans not seen before.
Gorman is responsible for leading sales, business development, producer relations and product and service innovation throughout Arizona. Additionally, she works to enhance healthcare quality, and works to improve access and affordability by launching unique solutions to improve health outcomes.