This isn’t your typical news story, because this isn’t your average little brown square. So to celebrate a crazy-bold new look and 25 years of baking up the most boss brownies in the world, here are 25 things to know about Fairytale Brownies right now.

  1. Dreamed up by two kids on a playground. This booming brownie biz began in the brains of two kids on a playground. Now, they’re running a gourmet treat empire.
  2. The Next Chapter. It’s been 10 years since the last brand makeover and Fairytale is stoked for a new look for the next 10+ years! “Bright, bold and built for the social media age,” said co-founder Eileen Spitalny. “Little brown squares never looks so good!”
  3. Wow, That’s A Bold Look! Why the new look? Because Fairytale is proud to stand out in the mailbox and online, just like our products! Brownies are super fun and so is our new vibe!
  4. It’s A Big Deal. No seriously. Head to Browines.com and score 25% off a special selection of fan-selected favorites! Use code “ABIGDEAL.”
  5. Brownie Giveaways. Throughout the month of September, follow Fairytale on social media for big brownie giveaways.
  6. “Alexa, reorder Fairytale Brownies, NOW!” Fairytale is on Amazon.com!
  7. Never-Ending Brownies? Just one more thing to add to your subscription addiction. Stay tuned for the launch of Fairytale’s new subscription program and they will deliver the bottomless bowl of brownies of your dreams!
  8. 191 Employees. In peak holiday season, Fairytale has a crew of 191 bakers, packers, shippers and staffers who pour all their love and good vibes into every box of brownies!
  9. All The Awards. OK, not to brag here but Fairytale brownies have been featured in The New York Times, The Food Network, USA Today, and earned close to 20 top awards worldwide.
  10. 60 MILLION Brownies. Fairytale couldn’t believe it either when they sat down and did the math. Since 1992, Fairytale has baked more than 60 million brownies. And no, Fairytale never gets tired of the choco-tastic aroma here in the bakery.
  11. #OMGbrownies. If you’re not following Fairytale on social, you should be because #OMGbrownies. ‘Nuff said!
  12. Changing Recipes?  Nope. Don’t even think about it – Fairytale wouldn’t dare change the award-winning (secret) brownie recipes that fans have loved forever! Fairytale brownies are proudly baked with imported Belgian chocolate, fluffy cake flour, farm fresh eggs and real creamery butter using a secret family recipe.
  13. FREE SHIPPING! Paying for shipping is sooo 2016. So let Fairytale worry about getting these awesome goodies to your doorstep while you just start dreaming of that first bite
  14. Who’s The Fave? Hands down, Fairytale’s Chocolate Chip brownie is the biggest seller and fan favorite. Wanna try? Just ask! 
  15. Let’s Play. We’re crazy about kids! Countless kids have played on the many playgrounds that Fairytale has helped to build with its nonprofit partner KaBOOM!
  16. Like, Crazy Busy. During the holiday season, Fairytale moves up to 15,000 hand-packed brownie gifts out the door each day, with a team of 70 shippers working around the clock.
  17. Brownies Your Way. Make your next luxe gift experience extra personal by featuring your brand, graphic, photo or message alongside Fairytale’s new look.
  18. New Name? The logo order is different but nope! The company is Fairytale Brownies, forever. Fairytale is simply stacking the logo to emphasize its core product and its No. 1 spot in the marketplace! Fairytale is brownies first!
  19. When’s it happening? Fairytale is in Phase No. 2 of 10 right now. Over the next 12 months, Fairytale will be phasing in new, brighter packaging and joyfully designed elements to bring even more “wow” upon arrival, just like the “wow” that’s inside the box. The product transition should be complete by Fall 2018!
  20. Where’s the brownie guy? After a star studded career of 25 years baking up the best brownies, our little friend is making plans for an exotic beach vacation!
  21. Crazy for Cookies. You’re already madly in love with Fairytale brownies, ready to go crazy for Fairytale cookies? You guessed it, still from scratch.
  22. Bangin’ Bars. So Fairytale has sold you on our brownies and cookies, but how about bars? Oh wait, is that your shopping cart filling up? Our bad.
  23. Dream Job: Fairytale Taste Tester. No joke, coming soon to Brownies.com.
  24. The Next 25 Years. As if this wasn’t enough for you, just wait.
  25. you HAVE to learn more… visit brownies.com.