Marketing and promotions focuses on selling the products and services a company provides. In most cases, for marketing to succeed, companies need to find ways to stand out from the…
Whether you are running a small start-up or a Fortune 500 company, the planning and execution of a marketing campaign demands a variety of skills and knowledge. While most large…
Marketing with Mobile Technology: Maximize Coverage Using New Tools We all move quickly through our days, jumping from our computers to our phones to communicate information and share. While the…
Moving forward: Thoughts on social media marketing in 2012 With the holidays upon us, the realities of the year’s end have set in. It’s time to begin clearing out inboxes,…
In the age of Facebook, managing media relations is more important than ever, especially when media attention results from something or someone gone wrong — for example, the Penn State…
When you are investing in real estate the mantra is, “location, location, location.” When it comes to an investment in marketing―and marketing is an investment―timing can make all the difference.…
