If you’ve been keeping an eye on Arizona’s weed scene, you’ve probably noticed that it’s experienced significant growth.But among Arizona’s cannabis market, one category has been red hot in the desert: pre-rolls. Arizona’s pre-roll market has been steadily rising since recreational cannabis sales began in 2021.
Let’s explore the current state of Arizona’s pre-roll market and how the Grand Canyon State is quickly becoming pre-roll paradise.
Pre-Rolls Are on Fire
Arizona’s pre-roll market hit $200 million in sales from July 2023-June 2024, according to cannabis analytics firm Headset.io. That’s good enough for the third largest cannabis category in the state, behind only flower and vapor pens.
Pre-rolls have been steadily rising since 2021, when monthly pre-roll sales were roughly $4.3 million. Monthly sales have more than tripled since then, reaching $15.1 million in June 2024 – making Arizona the fifth largest pre-roll market in the U.S.
Pre-rolls have also significantly increased their market share in the overall Arizona cannabis market. Pre-roll market share has gone from 4.9% in 2021 up to 16.4% for the first six months of 2024, showing a growing preference for pre-rolls among cannabis users in Arizona.
Why Are Pre-Rolls So Hot Right Now?
Arizona’s pre-roll market is reflective of a pre-roll boom happening nationwide. Several factors have been contributing to the increasing popularity of pre-rolls among consumers.
For one, pre-rolls offer a ready-to-use product that is convenient and easy to use. From classic pre rolled cones to premium infused options, there’s a wide variety of pre-roll options for every mood and occasion.
For cannabis newbies, pre-rolls offer a less intimidating entry point into the world of weed (since they don’t have to spend time learning how to roll a joint).
Experienced cannabis enthusiasts enjoy the affordability of pre-rolls, which are often bundled together into multi-packs that both save money and cut down on the number of trips to dispensaries. Pre-rolls also offer an ideal product for social settings, where friends can pass around a joint and enjoy a shared experience.
Who’s Rolling Up the Competition?
Based on sales data from 2023 and the first half of 2024, the top three brands in Arizona’s pre-roll market are:
1. Jeeter: Known for high-quality, potent pre-rolls
2. House Brands (Dispensary-owned): Products grown and sold by dispensaries in their own stores
3. STIIIZY: Recognized for sleek branding and a diverse product range
While Jeeter is the undisputed champion in the Arizona pre-roll market, many brands are enjoying success selling their own house brands in dispensaries. These house brands give consumers a wide variety of options to choose from and provide pre-roll styles of all preferences.
DIY Pre-Rolls: Be Your Own Bud-tender
While pre-rolls dominate the market, there’s a growing trend among consumers to create their own pre-rolls at home. This DIY approach is facilitated by the availability of high-quality pre rolled cones and tubes in various materials and sizes.
Many online retailers also sell readily made pre-roll products, including blunts and other smoke accessories, making it easier than ever to build your own pre-rolls. Benefits of DIY pre-rolls for consumers include cost savings, control over the quality of the flower in the pre-roll, and the ability to customize the experience to your preference.
This trend is expected to grow alongside the pre-made pre-roll market, offering consumers more options for their cannabis consumption.
What’s Next for Arizona’s Pre-Roll Scene?
As Arizona’s love affair with pre-rolls continues to heat up, we can expect to see even more innovation. Whether purchasing pre-made pre-rolls or opting for the DIY approach, Arizona consumers have a growing array of options in the thriving pre-roll market.
As the cannabis industry continues to develop in Arizona, pre-rolls are likely to remain a significant and evolving product category. One thing’s for sure – pre-rolls are here to stay in the Grand Canyon State.
