The cryptocurrency market is a competitive environment, so a successful marketing funnel should be built in such a way as to not only attract the attention of potential users but also turn them into loyal community members or investors. Therefore, if you need an effective marketing funnel for your Web3 project, you should understand that it is a complex process that needs a well-thought-out and comprehensive strategy.
To bring all this to life, you have to consider hiring a professional team or resort to the services of a crypto marketing company that will help you while preserving the team’s main asset for solving other business problems. However, below, we will explain how to create an effective marketing funnel for a crypto project on your own.
What Plan You Should Follow
Here, we will share with you the six essential steps for building a marketing funnel for your Web 3.0 solution.
#1. Determine your main audience
The first step is to define your target audience. In general, your TA may consist of investors who are looking for new promising projects, crypto enthusiasts who are interested in decentralized applications, NFTs, or DeFi platforms, developers who would like to participate in the ecosystem creation or offer innovative solutions, as well as crypto traders looking for new sources of income.
The Coinband team can help you quickly and effectively define the target audience of your project.
#2. Come up with a unique USP
Now, you will need to develop a unique value proposition. In a nutshell, it should answer the question: why should people pay attention to your project? You also need to consider such aspects as the uniqueness of the technology you implement, what benefits you provide to potential investors, and what user problems you can solve with your Web3 solution.
#3. Build awareness
Here, your main goal is to create awareness about your Web3 project. It involves attracting users’ attention through different digital marketing channels.
For example, you can start with content marketing to introduce your project to the audience in the proper light. You can do content marketing through blog articles, videos, or podcasts. Then, proceed with influencer marketing – such a collaboration with opinion leaders and popular bloggers will help you cover people worldwide. Moreover, influencers can introduce your solution to their subscribers, which, in turn, will help you to boost their confidence in it. Finally, you can consider paid advertising and banners on specialized crypto websites – they will attract the public’s attention quickly, too.
#4. Attract people
To get people interested in your project, you need to create a simple and informative landing page with a description of your solution and a call to action. After that, you can set up automatic newsletters related to your project. Also, consider offering bonuses for early adopters, such as participation in closed beta testing or receiving discounts on your tokens.
Another aspect is community management – for this, you should create active groups on social networks where users will be able to discuss the project, ask questions, share their experiences, and get support. All this enables maintaining a dedicated community.
#5. Achieve the best conversion rates
It is the final stage that is aimed at turning your users into active project participants – investors or traders.
For this, you can organize airdrops and bounty programs that allow people to start interacting with your solution without any expenses. Specifically, you can offer participants to perform simple actions (for example, subscribe to the project’s social networks) in exchange for tokens. As for bounty programs, they can cause more active participation, such as creating content related to your Web3 project or attracting new community members.
If your project offers token sales, make sure the purchase process is simple and transparent. Offer early investors special conditions, such as discounts or bonus tokens for participating in private sales.
You can also offer users to test your product or platform by providing them with access to a minimum viable product. This will allow potential users to get acquainted with the platform’s functionality and decide whether to invest or use it for solving their everyday tasks.
#6. Ensure stable user growth
Once users have become active participants in your project, you need to start working on retaining the audience and stimulating their activity. To do this, you can conduct referral programs that motivate users to attract new participants, offering bonuses for each invited one.
Also, do not forget to regularly update the content, and publish news about the development of the project, innovations, and achievements to maintain interest in your product and retain the attention of the audience. At the same time, be sure to collect feedback. For example, you can arrange AMA sessions with the project team, or conduct surveys. This will help you identify the needs of the audience and improve the product.
Final Thoughts
An effective marketing funnel for your Web3 project should be built while keeping attracting and retaining users in mind. Actually, that’s why you need to resort to a comprehensive strategy that should include promotion and encouragement of the public. Also, don’t forget to manage the community properly to turn ordinary visitors into dedicated participants and investors.
If you need professional support, feel free to contact the experts at Coinband. We will help you achieve wide publicity and attract a new audience to your product.
